BTS’s Marketing Strategies to Gain Vietnamese Fan Loyalty During the COVID-19 Pandemic

Linh Trang Duong

Research output: Types of Thesis › Master's thesis

Translated title of the contribution	COVID-19疫情期間防彈少年團贏得越南粉絲忠誠度的行銷策略
Original language	American English
Supervisors/Advisors	Kao, Ming-Hung, Supervisor
State	Published - 2024
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)