Building Streamers’ Personal Brand Loyalty by the Brand Resonance Pyramid Model in Live Streaming Commerce

Research output: Contribution to conference › Proceeding

Original language	American English
State	Published - 2023
Event	Pacific Asia Conference on Information Systems （PACIS 2023） - NanChang, China Duration: 08 07 2023 → 12 07 2023

Conference	Pacific Asia Conference on Information Systems （PACIS 2023）
Period	08/07/23 → 12/07/23

Cite this

@conference{2f2f489aa6d84fb18cad3a9281200c63,

title = "Building Streamers{\textquoteright} Personal Brand Loyalty by the Brand Resonance Pyramid Model in Live Streaming Commerce",

author = "Li-Ting Huang",

year = "2023",

language = "American English",

note = "Pacific Asia Conference on Information Systems （PACIS 2023） ; Conference date: 08-07-2023 Through 12-07-2023",

}