Choosing the best contemporary alliance strategy for the lowest R&D expenditure

With so many advances in technology companies must achieve competitive advantage by taking cogent manoeuvres in R&D while facing greater competitive challenges. It is crucial for them to know how to maintain their advantage and achieve the highest profits. Particularly, the three essential relations are evaluated by 19 assessable subcriteria of four measured criteria through the comparison of the Multiple Criteria Decision Making methodology, including four analytical approaches: factor analysis, Analytical Network Process, Fuzzy Analytical Network Process, and Grey Relation Analysis. Moreover, the specific feature of the four-model approach is to calculate the priority vector weights for each assessable characteristic, criteria and sub-criteria by a pair wise comparative matrix and, the content and the analytical hierarchical relations are expressed in four levels for each criteria. These enable enterprises to choose the best consolidated strategy for minimising R&D expenditure. The research concludes that the partner relation in consolidation is most beneficial in minimising R&D expenditures for the enterprises.