Conceptualizing Product Involvement Using Fuzzy Automata: An Integrated Model of Antecedents and Consequences

Ting-Yu Chen; 慶展 周

Conceptualizing Product Involvement Using Fuzzy Automata: An Integrated Model of Antecedents and Consequences

Ting-Yu Chen
, 周慶展

Graduate Institute of Mangement

Research output: Contribution to journal › Journal Article › peer-review

Original language	American English
Pages (from-to)	1-37
Journal	Pan-Pacific Management Review
Volume	11
Issue number	2
State	Published - 2008

Cite this

@article{9d14860fceea4cecb9c5236d67ede96a,

title = "Conceptualizing Product Involvement Using Fuzzy Automata: An Integrated Model of Antecedents and Consequences",

keywords = "Antecedent, Composition, Consequence, Fuzzy automata, Implication, Integrated model, Product involvement, 前因, 合成運算, 後果, 整合模型, 模糊自動機, 產品涉入, 蘊含式",

author = "Ting-Yu Chen and 慶展周",

year = "2008",

language = "American English",

volume = "11",

pages = "1--37",

journal = "Pan-Pacific Management Review",

issn = "1562-7705",

number = "2",

}

TY - JOUR

T1 - Conceptualizing Product Involvement Using Fuzzy Automata: An Integrated Model of Antecedents and Consequences

AU - Chen, Ting-Yu

AU - 周, 慶展

PY - 2008

Y1 - 2008

KW - Antecedent

KW - Composition

KW - Consequence

KW - Fuzzy automata

KW - Implication

KW - Integrated model

KW - Product involvement

KW - 前因

KW - 合成運算

KW - 後果

KW - 整合模型

KW - 模糊自動機

KW - 產品涉入

KW - 蘊含式

M3 - Journal Article

SN - 1562-7705

VL - 11

SP - 1

EP - 37

JO - Pan-Pacific Management Review

JF - Pan-Pacific Management Review

IS - 2

ER -