| Original language | American English |
|---|---|
| Pages (from-to) | 1-37 |
| Journal | Pan-Pacific Management Review |
| Volume | 11 |
| Issue number | 2 |
| State | Published - 2008 |
Conceptualizing Product Involvement Using Fuzzy Automata: An Integrated Model of Antecedents and Consequences
Ting-Yu Chen, 周 慶展
Research output: Contribution to journal › Journal Article › peer-review