Constructing Cultural Branding for Sustainability: A Case Study of Designing ‘Traditional Circular’ into ‘Modern Product’

Jing Cao; Po Hsien Lin; Rungtai Lin

doi:10.1007/978-3-031-35936-1_24

Constructing Cultural Branding for Sustainability: A Case Study of Designing ‘Traditional Circular’ into ‘Modern Product’

Jing Cao^*, Po Hsien Lin, Rungtai Lin

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The fusion of creativity and cultural elements is one of the topics that researchers have discussed for a long time. In addition to being able to integrate with innovation, the cultural elements are not only a carrier that highlights local culture and global design value, but also the basis for shaping cultural brands. This research takes cultural element “Circular” as the starting point, combined with corresponding academic theories, and explores the value of transforming “cultural elements” into “commercial connotation”. Finally, taking the wedding custom of “Ten-Mile Red Dowry” in eastern Zhejiang of China as a research case, the paper is to analyze the reasons for the emergence and decline of the concept of “Circle” in traditional wedding custom relics. Continuing, the concept of interaction between culture and human factors engineering is used to carry out innovative design practice and build a model of sustainable development of cultural elements. It is hoped that this research will respond to the sustainable development of cultural elements through design practice and show the value of cultural and creative industries.

Original language	English
Title of host publication	Cross-Cultural Design - 15th International Conference, CCD 2023, Held as Part of the 25th International Conference, HCII 2023, Proceedings
Editors	Pei-Luen Patrick Rau
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	333-346
Number of pages	14
ISBN (Print)	9783031359354
DOIs	https://doi.org/10.1007/978-3-031-35936-1_24
State	Published - 2023
Externally published	Yes
Event	15th International Conference on Cross-Cultural Design, CCD 2023, held as part of the 25th International Conference on Human-Computer Interaction, HCII 2023 - Copenhagen, Denmark Duration: 23 07 2023 → 28 07 2023

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	14022 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	15th International Conference on Cross-Cultural Design, CCD 2023, held as part of the 25th International Conference on Human-Computer Interaction, HCII 2023
Country/Territory	Denmark
City	Copenhagen
Period	23/07/23 → 28/07/23

Bibliographical note

Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Keywords

Creative product
Cultural branding
Cultural elements
Designing “Circular”
Sustainability

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-031-35936-1_24

Cite this

Cao, J., Lin, P. H., & Lin, R. (2023). Constructing Cultural Branding for Sustainability: A Case Study of Designing ‘Traditional Circular’ into ‘Modern Product’. In P.-L. Patrick Rau (Ed.), Cross-Cultural Design - 15th International Conference, CCD 2023, Held as Part of the 25th International Conference, HCII 2023, Proceedings (pp. 333-346). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 14022 LNCS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-35936-1_24

Cao, Jing ; Lin, Po Hsien ; Lin, Rungtai. / Constructing Cultural Branding for Sustainability : A Case Study of Designing ‘Traditional Circular’ into ‘Modern Product’. Cross-Cultural Design - 15th International Conference, CCD 2023, Held as Part of the 25th International Conference, HCII 2023, Proceedings. editor / Pei-Luen Patrick Rau. Springer Science and Business Media Deutschland GmbH, 2023. pp. 333-346 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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title = "Constructing Cultural Branding for Sustainability: A Case Study of Designing {\textquoteleft}Traditional Circular{\textquoteright} into {\textquoteleft}Modern Product{\textquoteright}",

abstract = "The fusion of creativity and cultural elements is one of the topics that researchers have discussed for a long time. In addition to being able to integrate with innovation, the cultural elements are not only a carrier that highlights local culture and global design value, but also the basis for shaping cultural brands. This research takes cultural element “Circular” as the starting point, combined with corresponding academic theories, and explores the value of transforming “cultural elements” into “commercial connotation”. Finally, taking the wedding custom of “Ten-Mile Red Dowry” in eastern Zhejiang of China as a research case, the paper is to analyze the reasons for the emergence and decline of the concept of “Circle” in traditional wedding custom relics. Continuing, the concept of interaction between culture and human factors engineering is used to carry out innovative design practice and build a model of sustainable development of cultural elements. It is hoped that this research will respond to the sustainable development of cultural elements through design practice and show the value of cultural and creative industries.",

keywords = "Creative product, Cultural branding, Cultural elements, Designing “Circular”, Sustainability",

author = "Jing Cao and Lin, \{Po Hsien\} and Rungtai Lin",

note = "Publisher Copyright: {\textcopyright} 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.; 15th International Conference on Cross-Cultural Design, CCD 2023, held as part of the 25th International Conference on Human-Computer Interaction, HCII 2023 ; Conference date: 23-07-2023 Through 28-07-2023",

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Cao, J, Lin, PH & Lin, R 2023, Constructing Cultural Branding for Sustainability: A Case Study of Designing ‘Traditional Circular’ into ‘Modern Product’. in P-L Patrick Rau (ed.), Cross-Cultural Design - 15th International Conference, CCD 2023, Held as Part of the 25th International Conference, HCII 2023, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 14022 LNCS, Springer Science and Business Media Deutschland GmbH, pp. 333-346, 15th International Conference on Cross-Cultural Design, CCD 2023, held as part of the 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, 23/07/23. https://doi.org/10.1007/978-3-031-35936-1_24

Constructing Cultural Branding for Sustainability: A Case Study of Designing ‘Traditional Circular’ into ‘Modern Product’. / Cao, Jing; Lin, Po Hsien; Lin, Rungtai.
Cross-Cultural Design - 15th International Conference, CCD 2023, Held as Part of the 25th International Conference, HCII 2023, Proceedings. ed. / Pei-Luen Patrick Rau. Springer Science and Business Media Deutschland GmbH, 2023. p. 333-346 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 14022 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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N2 - The fusion of creativity and cultural elements is one of the topics that researchers have discussed for a long time. In addition to being able to integrate with innovation, the cultural elements are not only a carrier that highlights local culture and global design value, but also the basis for shaping cultural brands. This research takes cultural element “Circular” as the starting point, combined with corresponding academic theories, and explores the value of transforming “cultural elements” into “commercial connotation”. Finally, taking the wedding custom of “Ten-Mile Red Dowry” in eastern Zhejiang of China as a research case, the paper is to analyze the reasons for the emergence and decline of the concept of “Circle” in traditional wedding custom relics. Continuing, the concept of interaction between culture and human factors engineering is used to carry out innovative design practice and build a model of sustainable development of cultural elements. It is hoped that this research will respond to the sustainable development of cultural elements through design practice and show the value of cultural and creative industries.

AB - The fusion of creativity and cultural elements is one of the topics that researchers have discussed for a long time. In addition to being able to integrate with innovation, the cultural elements are not only a carrier that highlights local culture and global design value, but also the basis for shaping cultural brands. This research takes cultural element “Circular” as the starting point, combined with corresponding academic theories, and explores the value of transforming “cultural elements” into “commercial connotation”. Finally, taking the wedding custom of “Ten-Mile Red Dowry” in eastern Zhejiang of China as a research case, the paper is to analyze the reasons for the emergence and decline of the concept of “Circle” in traditional wedding custom relics. Continuing, the concept of interaction between culture and human factors engineering is used to carry out innovative design practice and build a model of sustainable development of cultural elements. It is hoped that this research will respond to the sustainable development of cultural elements through design practice and show the value of cultural and creative industries.

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DO - 10.1007/978-3-031-35936-1_24

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PB - Springer Science and Business Media Deutschland GmbH

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Cao J, Lin PH, Lin R. Constructing Cultural Branding for Sustainability: A Case Study of Designing ‘Traditional Circular’ into ‘Modern Product’. In Patrick Rau PL, editor, Cross-Cultural Design - 15th International Conference, CCD 2023, Held as Part of the 25th International Conference, HCII 2023, Proceedings. Springer Science and Business Media Deutschland GmbH. 2023. p. 333-346. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-031-35936-1_24

Constructing Cultural Branding for Sustainability: A Case Study of Designing ‘Traditional Circular’ into ‘Modern Product’

Abstract

Publication series

Conference

Bibliographical note

Keywords

UN SDGs

Access to Document

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Cite this