Consumer involvement profiles: a new practical approach to product involvement

Ting-Yu Chen, C.-C. Chou, C.-W. Tsui

Research output: Contribution to conference › Proceeding

Original languageAmerican English
StatePublished - 2008
EventInternational Academic Conference on Management - Taipei, Taiwan
Duration: 08 03 2008 → 15 03 2008

Conference

ConferenceInternational Academic Conference on Management
Period08/03/08 → 15/03/08

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