Consumer upgrade behavior analysis in mobile telecommunication services

Yan Zhi Wang; Fang Mei Tseng; Ju Yin Weng

doi:10.1109/IIAI-AAI.2016.101

Consumer upgrade behavior analysis in mobile telecommunication services

Yan Zhi Wang, Fang Mei Tseng, Ju Yin Weng

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

We analyze consumer upgrade behavior through the theories of inertia and learning effect. The mobile usage behavior from 3G upgrade to 4G in Taiwan is suitable for our study and we obtain the real data set from one telecom service provider in Taiwan. We find the impact of inertia makes consumer keep same behavior in voice usage. The learning effect lead consumer gradually used more data usage and decrease voice usage.

Original language	English
Title of host publication	Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016
Editors	Ayako Hiramatsu, Tokuro Matsuo, Akimitsu Kanzaki, Norihisa Komoda
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	1219-1220
Number of pages	2
ISBN (Electronic)	9781467389853
DOIs	https://doi.org/10.1109/IIAI-AAI.2016.101
State	Published - 31 08 2016
Externally published	Yes
Event	5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016 - Kumamoto, Japan Duration: 10 07 2016 → 14 07 2016

Publication series

Name	Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016

Conference

Conference	5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016
Country/Territory	Japan
City	Kumamoto
Period	10/07/16 → 14/07/16

Bibliographical note

Publisher Copyright:
© 2016 IEEE.

Keywords

Diffusion model
Inertia
Technological expectation
The fourth generation system

Access to Document

10.1109/IIAI-AAI.2016.101

Cite this

Wang, Y. Z., Tseng, F. M., & Weng, J. Y. (2016). Consumer upgrade behavior analysis in mobile telecommunication services. In A. Hiramatsu, T. Matsuo, A. Kanzaki, & N. Komoda (Eds.), Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016 (pp. 1219-1220). Article 7557813 (Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/IIAI-AAI.2016.101

Wang, Yan Zhi ; Tseng, Fang Mei ; Weng, Ju Yin. / Consumer upgrade behavior analysis in mobile telecommunication services. Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016. editor / Ayako Hiramatsu ; Tokuro Matsuo ; Akimitsu Kanzaki ; Norihisa Komoda. Institute of Electrical and Electronics Engineers Inc., 2016. pp. 1219-1220 (Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016).

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title = "Consumer upgrade behavior analysis in mobile telecommunication services",

abstract = "We analyze consumer upgrade behavior through the theories of inertia and learning effect. The mobile usage behavior from 3G upgrade to 4G in Taiwan is suitable for our study and we obtain the real data set from one telecom service provider in Taiwan. We find the impact of inertia makes consumer keep same behavior in voice usage. The learning effect lead consumer gradually used more data usage and decrease voice usage.",

keywords = "Diffusion model, Inertia, Technological expectation, The fourth generation system",

author = "Wang, {Yan Zhi} and Tseng, {Fang Mei} and Weng, {Ju Yin}",

note = "Publisher Copyright: {\textcopyright} 2016 IEEE.; 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016 ; Conference date: 10-07-2016 Through 14-07-2016",

year = "2016",

month = aug,

day = "31",

doi = "10.1109/IIAI-AAI.2016.101",

language = "英语",

series = "Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016",

publisher = "Institute of Electrical and Electronics Engineers Inc.",

pages = "1219--1220",

editor = "Ayako Hiramatsu and Tokuro Matsuo and Akimitsu Kanzaki and Norihisa Komoda",

booktitle = "Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016",

address = "美国",

}

Wang, YZ, Tseng, FM & Weng, JY 2016, Consumer upgrade behavior analysis in mobile telecommunication services. in A Hiramatsu, T Matsuo, A Kanzaki & N Komoda (eds), Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016., 7557813, Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016, Institute of Electrical and Electronics Engineers Inc., pp. 1219-1220, 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016, Kumamoto, Japan, 10/07/16. https://doi.org/10.1109/IIAI-AAI.2016.101

Consumer upgrade behavior analysis in mobile telecommunication services. / Wang, Yan Zhi; Tseng, Fang Mei; Weng, Ju Yin.
Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016. ed. / Ayako Hiramatsu; Tokuro Matsuo; Akimitsu Kanzaki; Norihisa Komoda. Institute of Electrical and Electronics Engineers Inc., 2016. p. 1219-1220 7557813 (Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - We analyze consumer upgrade behavior through the theories of inertia and learning effect. The mobile usage behavior from 3G upgrade to 4G in Taiwan is suitable for our study and we obtain the real data set from one telecom service provider in Taiwan. We find the impact of inertia makes consumer keep same behavior in voice usage. The learning effect lead consumer gradually used more data usage and decrease voice usage.

KW - Diffusion model

KW - Inertia

KW - Technological expectation

KW - The fourth generation system

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Wang YZ, Tseng FM, Weng JY. Consumer upgrade behavior analysis in mobile telecommunication services. In Hiramatsu A, Matsuo T, Kanzaki A, Komoda N, editors, Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016. Institute of Electrical and Electronics Engineers Inc. 2016. p. 1219-1220. 7557813. (Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016). doi: 10.1109/IIAI-AAI.2016.101

Consumer upgrade behavior analysis in mobile telecommunication services

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Keywords

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