Cross-cultural comparisons of brand personality in print media: The case of mainland China and Taiwan

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

4 Scopus citations

Original language	English
Title of host publication	Creating Images and the Psychology of Marketing Communication
Publisher	Lawrence Erlbaum Associates
Pages	351-360
Number of pages	10
ISBN (Print)	1410617394, 9781410617392
DOIs	https://doi.org/10.4324/9781410617392
State	Published - 16 01 2006
Externally published	Yes

Access to Document

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