Design of a mobile augmented reality application: An example of demonstrated usability

Tsai Hsuan Tsai*, Hsien Tsung Chang, Ming Chun Yu, Huan Ting Chen, Chun Yi Kuo, Wei Hung Wu

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

20 Scopus citations

Abstract

Mobile augmented reality (MAR) services allow a user to interact with virtual information in the real word through the user interface (UI) of his/her mobile device. However, it is necessary to introduce augmented reality (AR)-related usability principles when developing and designing MAR services to ensure that they conform to the usability principles and provide user experiences that meet users’ expectations. On this basis, the present study designed an MAR application aimed at product marketing and providing an interactive experience based on the usability principles. In addition, experts were invited to measure the usability of the system based on a mobile-specific heuristic evaluation checklist. The results demonstrated that the MAR application designed in the present study met the system usability requirements and could provide users with a positive experience during their interactions with it.

Original languageEnglish
Title of host publicationUniversal Access in Human-Computer Interaction
Subtitle of host publicationInteraction Techniques and Environments - 10th International Conference, UAHCI 2016 and Held as Part of HCI International 2016, Proceedings
EditorsMargherita Antona, Constantine Stephanidis
PublisherSpringer Verlag
Pages198-205
Number of pages8
ISBN (Print)9783319402437
DOIs
StatePublished - 2016
Event10th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2016 and Held as Part of 18th International Conference on Human-Computer Interaction, HCI International 2016 - Toronto, Canada
Duration: 17 07 201622 07 2016

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume9738
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference10th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2016 and Held as Part of 18th International Conference on Human-Computer Interaction, HCI International 2016
Country/TerritoryCanada
CityToronto
Period17/07/1622/07/16

Bibliographical note

Publisher Copyright:
© Springer International Publishing Switzerland 2016.

Keywords

  • Experiential marketing
  • Mobile augmented reality application
  • Mobile-specific heuristic evaluation
  • Usability

Fingerprint

Dive into the research topics of 'Design of a mobile augmented reality application: An example of demonstrated usability'. Together they form a unique fingerprint.

Cite this