Abstract
Mobile augmented reality (MAR) services allow a user to interact with virtual information in the real word through the user interface (UI) of his/her mobile device. However, it is necessary to introduce augmented reality (AR)-related usability principles when developing and designing MAR services to ensure that they conform to the usability principles and provide user experiences that meet users’ expectations. On this basis, the present study designed an MAR application aimed at product marketing and providing an interactive experience based on the usability principles. In addition, experts were invited to measure the usability of the system based on a mobile-specific heuristic evaluation checklist. The results demonstrated that the MAR application designed in the present study met the system usability requirements and could provide users with a positive experience during their interactions with it.
Original language | English |
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Title of host publication | Universal Access in Human-Computer Interaction |
Subtitle of host publication | Interaction Techniques and Environments - 10th International Conference, UAHCI 2016 and Held as Part of HCI International 2016, Proceedings |
Editors | Margherita Antona, Constantine Stephanidis |
Publisher | Springer Verlag |
Pages | 198-205 |
Number of pages | 8 |
ISBN (Print) | 9783319402437 |
DOIs | |
State | Published - 2016 |
Event | 10th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2016 and Held as Part of 18th International Conference on Human-Computer Interaction, HCI International 2016 - Toronto, Canada Duration: 17 07 2016 → 22 07 2016 |
Publication series
Name | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) |
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Volume | 9738 |
ISSN (Print) | 0302-9743 |
ISSN (Electronic) | 1611-3349 |
Conference
Conference | 10th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2016 and Held as Part of 18th International Conference on Human-Computer Interaction, HCI International 2016 |
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Country/Territory | Canada |
City | Toronto |
Period | 17/07/16 → 22/07/16 |
Bibliographical note
Publisher Copyright:© Springer International Publishing Switzerland 2016.
Keywords
- Experiential marketing
- Mobile augmented reality application
- Mobile-specific heuristic evaluation
- Usability