Design Ritual into Modern Product: A Case Study of Chinese Bronze Ware

Bronze wares make up some of the most important bronze artifacts in ancient China’s Xia, Shang and Western Zhou dynasties. They carry rich historical, cultural and artistic information. In order to enable modern people to reflect on the ancient through products, an important research topic that must be considered is how to carry out innovative designs with bronze ware and how to add value to the development of cultural creative industries so as to promote sustainable cultural development. This study puts forward a research framework for the innovative design of bronze ware. Based on analysis of relevant cases, such as a purple copper antique wine vessel, the “Qing Niao” (“Blue Bird”) asking love wine cup and the HIBIKI ware wine glass, the study summarizes the innovative design strategy of modern transformation design of bronze ware. From the perspectives of functional attributes, cultural symbols, cultural identity and emotional resonance, the study finally proposes three design ideas: antiqued design, simplified design and reconstructed design. The study presents a research model which still needs to be verified in future studies. We hope that the model can integrate the principles of sustainability into the modern transformation design of cultural relics.