Designing time-limited cyber promotions: Effects of time limit and involvement

Ching I. Teng; Li Shia Huang

doi:10.1089/cpb.2006.9979

Designing time-limited cyber promotions: Effects of time limit and involvement

Ching I. Teng^*
, Li Shia Huang

^*Corresponding author for this work

Graduate Institute of Mangement

Fu Jen Catholic University

Research output: Contribution to journal › Journal Article › peer-review

7 Scopus citations

Abstract

This study found that a longer time limit in cyber promotions results in lower time pressure perceptions by consumers and a greater rate of consumers choosing higher-priced items. Furthermore, products with which consumers are more involved entail higher time pressure, lower consumer satisfaction, and a lower share of consumers using the promotion for that product.

Original language	English
Pages (from-to)	141-144
Number of pages	4
Journal	Cyberpsychology and Behavior
Volume	10
Issue number	1
DOIs	https://doi.org/10.1089/cpb.2006.9979
State	Published - 02 2007

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AB - This study found that a longer time limit in cyber promotions results in lower time pressure perceptions by consumers and a greater rate of consumers choosing higher-priced items. Furthermore, products with which consumers are more involved entail higher time pressure, lower consumer satisfaction, and a lower share of consumers using the promotion for that product.

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Designing time-limited cyber promotions: Effects of time limit and involvement

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