Determinants of Consumers’ Behavior Intentions in Alibaba Online Shopping Carnival: A Self-Regulation Perspective

Wen Lung Shiau; Chang Liu; Mengru Zhou; Yiran Li

Determinants of Consumers’ Behavior Intentions in Alibaba Online Shopping Carnival: A Self-Regulation Perspective

Wen Lung Shiau
, Chang Liu
, Mengru Zhou
, Yiran Li

Zhejiang University of Technology

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Scopus citations

Abstract

Alibaba’s online shopping carnival (AOSC), held every November 11 (also known as Double 11) since 2009, is well known for being the most successful and largest online promotion event up to now. This study aims to identify factors that could explain customers’ continuance intentions in AOSC to unveil the mystery of this success. We propose a research model on the determinants of user continuance using Bagozzi’s framework of self-regulation as the theoretical foundation. Data from 389 valid samples are collected through an online survey and analyzed by partial least square structural equation modeling. Following the process of appraisal-emotional reactions-coping responses, we find that price value and brand experience as appraisal factors are not only strong determinants of emotional reaction (satisfaction) then results in coping responses (word of mouth and intention to use AOSC platform), but also significant directly leading to coping responses.

Original language	English
Title of host publication	Pacific Asia Conference on Information Systems, PACIS 2021
Editors	Doug Vogel, Kathy Ning Shen, Pan Shan Ling
Publisher	Association for Information Systems
ISBN (Print)	9781733632577
State	Published - 2021
Externally published	Yes
Event	25th Pacific Asia Conference on Information Systems, PACIS 2021 - Virtual, Online Duration: 12 07 2021 → 14 07 2021

Publication series

Name	Pacific Asia Conference on Information Systems
ISSN (Electronic)	2689-6354

Conference

Conference	25th Pacific Asia Conference on Information Systems, PACIS 2021
City	Virtual, Online
Period	12/07/21 → 14/07/21

Bibliographical note

Publisher Copyright:
© 2021, Association for Information Systems. All rights reserved.

Keywords

behavior intentions
brand experience
Double 11
self-regulation process
word of mouth

Cite this

Shiau, Wen Lung ; Liu, Chang ; Zhou, Mengru et al. / Determinants of Consumers’ Behavior Intentions in Alibaba Online Shopping Carnival : A Self-Regulation Perspective. Pacific Asia Conference on Information Systems, PACIS 2021. editor / Doug Vogel ; Kathy Ning Shen ; Pan Shan Ling. Association for Information Systems, 2021. (Pacific Asia Conference on Information Systems).

@inproceedings{a4a765a7cfb743fab854261fd1ba7c1f,

title = "Determinants of Consumers{\textquoteright} Behavior Intentions in Alibaba Online Shopping Carnival: A Self-Regulation Perspective",

abstract = "Alibaba{\textquoteright}s online shopping carnival (AOSC), held every November 11 (also known as Double 11) since 2009, is well known for being the most successful and largest online promotion event up to now. This study aims to identify factors that could explain customers{\textquoteright} continuance intentions in AOSC to unveil the mystery of this success. We propose a research model on the determinants of user continuance using Bagozzi{\textquoteright}s framework of self-regulation as the theoretical foundation. Data from 389 valid samples are collected through an online survey and analyzed by partial least square structural equation modeling. Following the process of appraisal-emotional reactions-coping responses, we find that price value and brand experience as appraisal factors are not only strong determinants of emotional reaction (satisfaction) then results in coping responses (word of mouth and intention to use AOSC platform), but also significant directly leading to coping responses.",

keywords = "behavior intentions, brand experience, Double 11, self-regulation process, word of mouth",

author = "Shiau, \{Wen Lung\} and Chang Liu and Mengru Zhou and Yiran Li",

note = "Publisher Copyright: {\textcopyright} 2021, Association for Information Systems. All rights reserved.; 25th Pacific Asia Conference on Information Systems, PACIS 2021 ; Conference date: 12-07-2021 Through 14-07-2021",

year = "2021",

language = "英语",

isbn = "9781733632577",

series = "Pacific Asia Conference on Information Systems",

publisher = "Association for Information Systems",

editor = "Doug Vogel and Shen, \{Kathy Ning\} and Ling, \{Pan Shan\}",

booktitle = "Pacific Asia Conference on Information Systems, PACIS 2021",

}

Shiau, WL, Liu, C, Zhou, M & Li, Y 2021, Determinants of Consumers’ Behavior Intentions in Alibaba Online Shopping Carnival: A Self-Regulation Perspective. in D Vogel, KN Shen & PS Ling (eds), Pacific Asia Conference on Information Systems, PACIS 2021. Pacific Asia Conference on Information Systems, Association for Information Systems, 25th Pacific Asia Conference on Information Systems, PACIS 2021, Virtual, Online, 12/07/21.

Determinants of Consumers’ Behavior Intentions in Alibaba Online Shopping Carnival: A Self-Regulation Perspective. / Shiau, Wen Lung; Liu, Chang; Zhou, Mengru et al.
Pacific Asia Conference on Information Systems, PACIS 2021. ed. / Doug Vogel; Kathy Ning Shen; Pan Shan Ling. Association for Information Systems, 2021. (Pacific Asia Conference on Information Systems).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Determinants of Consumers’ Behavior Intentions in Alibaba Online Shopping Carnival

T2 - 25th Pacific Asia Conference on Information Systems, PACIS 2021

AU - Shiau, Wen Lung

AU - Liu, Chang

AU - Zhou, Mengru

AU - Li, Yiran

PY - 2021

Y1 - 2021

N2 - Alibaba’s online shopping carnival (AOSC), held every November 11 (also known as Double 11) since 2009, is well known for being the most successful and largest online promotion event up to now. This study aims to identify factors that could explain customers’ continuance intentions in AOSC to unveil the mystery of this success. We propose a research model on the determinants of user continuance using Bagozzi’s framework of self-regulation as the theoretical foundation. Data from 389 valid samples are collected through an online survey and analyzed by partial least square structural equation modeling. Following the process of appraisal-emotional reactions-coping responses, we find that price value and brand experience as appraisal factors are not only strong determinants of emotional reaction (satisfaction) then results in coping responses (word of mouth and intention to use AOSC platform), but also significant directly leading to coping responses.

AB - Alibaba’s online shopping carnival (AOSC), held every November 11 (also known as Double 11) since 2009, is well known for being the most successful and largest online promotion event up to now. This study aims to identify factors that could explain customers’ continuance intentions in AOSC to unveil the mystery of this success. We propose a research model on the determinants of user continuance using Bagozzi’s framework of self-regulation as the theoretical foundation. Data from 389 valid samples are collected through an online survey and analyzed by partial least square structural equation modeling. Following the process of appraisal-emotional reactions-coping responses, we find that price value and brand experience as appraisal factors are not only strong determinants of emotional reaction (satisfaction) then results in coping responses (word of mouth and intention to use AOSC platform), but also significant directly leading to coping responses.

KW - behavior intentions

KW - brand experience

KW - Double 11

KW - self-regulation process

KW - word of mouth

UR - https://www.scopus.com/pages/publications/105029274731

M3 - 会议稿件

AN - SCOPUS:105029274731

SN - 9781733632577

T3 - Pacific Asia Conference on Information Systems

BT - Pacific Asia Conference on Information Systems, PACIS 2021

A2 - Vogel, Doug

A2 - Shen, Kathy Ning

A2 - Ling, Pan Shan

PB - Association for Information Systems

Y2 - 12 July 2021 through 14 July 2021

ER -

Determinants of Consumers’ Behavior Intentions in Alibaba Online Shopping Carnival: A Self-Regulation Perspective

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