TY - GEN
T1 - Does it fit for you? Use the concept of technology acceptance model (TAM) to construct conceptual framework for the 3D mimic fitting of wearing system
AU - Wang, Ming Hsu
AU - Chen, Bi Hui
AU - Yang, Yi Hsueh
AU - Chiou, Wen Ko
PY - 2013
Y1 - 2013
N2 - Technology acceptance model (TAM) and innovation diffusion theory (IDT) are massively used to discuss the success of web technology that the constructs such as usefulness, ease of use, related advantage and complexity are identified relevant to technology adoption. Innovation is prior to technology breakthrough, know as technology-oriented innovation (TOI); however, successful web technology innovation is seen as new service that meets user's needs and encourages usage of the website. The goal of this paper is to examine the extent user-oriented innovation (UOI) affect the effectiveness of innovation process through a case research undertaken in a new multimedia web application development of fashion retailing. TAM and IDT are adapted to test user's perceptions, innovation features and user's intention to use the novel information technology and information system (IT/IS). As a result, the higher web system adoption of UOI indicates that users involvement does improve the low acceptability of TOI. It also shows that TAM and IDT constructs are different in their tendency to TOI and UOI process. A UOI-to-user's acceptance framework is drawn for empirical research on the development of technology, and in the second place, managerial implications for successful innovative technology development.
AB - Technology acceptance model (TAM) and innovation diffusion theory (IDT) are massively used to discuss the success of web technology that the constructs such as usefulness, ease of use, related advantage and complexity are identified relevant to technology adoption. Innovation is prior to technology breakthrough, know as technology-oriented innovation (TOI); however, successful web technology innovation is seen as new service that meets user's needs and encourages usage of the website. The goal of this paper is to examine the extent user-oriented innovation (UOI) affect the effectiveness of innovation process through a case research undertaken in a new multimedia web application development of fashion retailing. TAM and IDT are adapted to test user's perceptions, innovation features and user's intention to use the novel information technology and information system (IT/IS). As a result, the higher web system adoption of UOI indicates that users involvement does improve the low acceptability of TOI. It also shows that TAM and IDT constructs are different in their tendency to TOI and UOI process. A UOI-to-user's acceptance framework is drawn for empirical research on the development of technology, and in the second place, managerial implications for successful innovative technology development.
KW - Innovation diffusion theory
KW - Technology acceptance model
KW - User oriented innovation
KW - Web system adoption
UR - http://www.scopus.com/inward/record.url?scp=84886930095&partnerID=8YFLogxK
M3 - 会议稿件
AN - SCOPUS:84886930095
SN - 9789728939908
T3 - Proceedings of the IADIS International Conferences - Interfaces and Human Computer Interaction 2013, IHCI 2013 and Game and Entertainment Technologies 2013, GET 2013
SP - 110
EP - 116
BT - Proceedings of the IADIS International Conferences - Interfaces and Human Computer Interaction 2013, IHCI 2013 and Game and Entertainment Technologies 2013, GET 2013
T2 - IADIS International Conferences - Interfaces and Human Computer Interaction 2013, IHCI 2013 and Game and Entertainment Technologies 2013, GET 2013, Part of the IADIS Multi Conference on Computer Science and Information Systems 2013, MCCSIS 2013
Y2 - 22 July 2013 through 24 July 2013
ER -