E-commerce technology: Back to a prominent future

Kwei Jay Lin*

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

36 Scopus citations

Abstract

E-commerce is a big business with a growing market size and has been a major driving force in the IT industry for the past decade. Companies now need to provide online shopping or marketing Web presence to allow for direct customer connections. Here, the author reviews some primary e-commerce technologies, including auctions, negotiation, recommender systems, automated shopping, and trading. He also looks at how Web 2.0 provides new e-commerce opportunities.

Original languageEnglish
Pages (from-to)60-65
Number of pages6
JournalIEEE Internet Computing
Volume12
Issue number1
DOIs
StatePublished - 01 2008
Externally publishedYes

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