Electricity-saving behavior antecedents: Electricity-Saving motivations, constraints, knowledge and beliefs

H. C. Lai, Y. C. Yu, Y. M. Tuan

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

4 Scopus citations

Abstract

The purpose of this study is to understand how positive and negative factors influence people on performing electricity-saving behaviors in households based on the MOA theory and 'Green Consumption Behavior Model'. Research data were collected through a professional market survey, in which the 1,067 sampling respondents represent the characteristics of Taiwanese population. This study found that, through structural equation modeling, coefficients of most of the paths in the model were significant, with only one exception. In addition to positive and negative factors, effectiveness of intervening variables (such as 'electricity-saving knowledge and beliefs') worth discussion because of their impacts on dependent variables (such as 'sustaining electricity-saving behavior'). Consequently, the effectiveness of direct paths seemed preferable to that of indirect paths.

Original languageEnglish
Title of host publication2016 International Conference on Industrial Engineering and Engineering Management, IEEM 2016
PublisherIEEE Computer Society
Pages567-571
Number of pages5
ISBN (Electronic)9781509036653
DOIs
StatePublished - 27 12 2016
Externally publishedYes
Event2016 International Conference on Industrial Engineering and Engineering Management, IEEM 2016 - Bali, Indonesia
Duration: 04 12 201607 12 2016

Publication series

NameIEEE International Conference on Industrial Engineering and Engineering Management
Volume2016-December
ISSN (Print)2157-3611
ISSN (Electronic)2157-362X

Conference

Conference2016 International Conference on Industrial Engineering and Engineering Management, IEEM 2016
Country/TerritoryIndonesia
CityBali
Period04/12/1607/12/16

Bibliographical note

Publisher Copyright:
© 2016 IEEE.

Keywords

  • Constraining Factor of Saving Electricity
  • Electricity-Saving Behaviors
  • Green Consumption Behavior Model
  • MOA

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