Abstract
The purpose of this study is to understand how positive and negative factors influence people on performing electricity-saving behaviors in households based on the MOA theory and 'Green Consumption Behavior Model'. Research data were collected through a professional market survey, in which the 1,067 sampling respondents represent the characteristics of Taiwanese population. This study found that, through structural equation modeling, coefficients of most of the paths in the model were significant, with only one exception. In addition to positive and negative factors, effectiveness of intervening variables (such as 'electricity-saving knowledge and beliefs') worth discussion because of their impacts on dependent variables (such as 'sustaining electricity-saving behavior'). Consequently, the effectiveness of direct paths seemed preferable to that of indirect paths.
Original language | English |
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Title of host publication | 2016 International Conference on Industrial Engineering and Engineering Management, IEEM 2016 |
Publisher | IEEE Computer Society |
Pages | 567-571 |
Number of pages | 5 |
ISBN (Electronic) | 9781509036653 |
DOIs | |
State | Published - 27 12 2016 |
Externally published | Yes |
Event | 2016 International Conference on Industrial Engineering and Engineering Management, IEEM 2016 - Bali, Indonesia Duration: 04 12 2016 → 07 12 2016 |
Publication series
Name | IEEE International Conference on Industrial Engineering and Engineering Management |
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Volume | 2016-December |
ISSN (Print) | 2157-3611 |
ISSN (Electronic) | 2157-362X |
Conference
Conference | 2016 International Conference on Industrial Engineering and Engineering Management, IEEM 2016 |
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Country/Territory | Indonesia |
City | Bali |
Period | 04/12/16 → 07/12/16 |
Bibliographical note
Publisher Copyright:© 2016 IEEE.
Keywords
- Constraining Factor of Saving Electricity
- Electricity-Saving Behaviors
- Green Consumption Behavior Model
- MOA