Emerging social media and social networks analysis transforms the tourism industry: Living green smart tourism ecosystem

Tsai Hsuan Tsai*, Hsien Tsung Chang, Yu Wen Lin, Ming Chun Yu, Pei Jung Lien, Wei Cheng Yan, Wei Ling Ho

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

10 Scopus citations

Abstract

Using the smart tourism ecosystem model as its framework as well as the strength of ties theory and the SNS social computing formula as a theoretical basis, this study establishes the Living Green tourism ecosystem to improve connections between businesses and the smart travel itinerary recommendation mechanism to promote the development of the entire industry. The Living Green tourism ecosystem has two major innovative features. (1) Visualizing industrial activity intensity and social connection intensity between businesses can not only help clearly understand the development of local businesses and assist in evaluating the effectiveness of industry development but also provide a reference for destination marketing organizations or relevant government agencies in terms of supporting the development of disadvantaged business segments. (2) The application of social media and social networks analysis helps implement the travel and tourism industry’s development strategies. Based on businesses’ social behaviors and interaction modes on social platforms, the tourism ecosystem calculates industrial connection intensity, uses it as an index for smart travel itinerary recommendations, and further enhances the overall promotion and development of the travel and tourism industry network.

Original languageEnglish
Title of host publicationUniversal Access in Human-Computer Interaction. Virtual, Augmented, and Intelligent Environments - 12th International Conference, UAHCI 2018, Held as Part of HCI International 2018, Proceedings
EditorsMargherita Antona, Constantine Stephanidis
PublisherSpringer Verlag
Pages583-590
Number of pages8
ISBN (Print)9783319920511
DOIs
StatePublished - 2018
Event12th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2018 Held as Part of HCI International 2018 - Las Vegas, United States
Duration: 15 07 201820 07 2018

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume10908 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference12th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2018 Held as Part of HCI International 2018
Country/TerritoryUnited States
CityLas Vegas
Period15/07/1820/07/18

Bibliographical note

Publisher Copyright:
© Springer International Publishing AG, part of Springer Nature 2018.

Keywords

  • Green tourism
  • Mobile application
  • Smart tourism ecosystem
  • Social networking activity intensity
  • Strength of ties theory

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