Exploratory Research on Integrated Web-Based Knowledge Management in a Customer Contact

Sandra S. Liu; Xueming Luo

doi:10.1007/978-3-319-11848-2_25

Exploratory Research on Integrated Web-Based Knowledge Management in a Customer Contact

Sandra S. Liu, Xueming Luo

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Scopus citations

Abstract

In the Internet era, organizations are compelled to transform themselves because of technological advancement and changing business models. Concomitantly, there has been growing interest in treating knowledge as a significant organizational resource for attaining sustainable competitive advantage (Argote and Ingram 2000; Grant 1996; Rulke et al. 2000; Teece et al. 1997). The research intends to investigate how integrated web-based knowledge management (IKM) strategy affects the company’s customer contact activities.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	89
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-11848-2_25
State	Published - 2015
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

Keywords

Contact Behavior
Dynamic Capability
Exploratory Research
Organizational Capability
Strategic Management

Access to Document

10.1007/978-3-319-11848-2_25

Cite this

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abstract = "In the Internet era, organizations are compelled to transform themselves because of technological advancement and changing business models. Concomitantly, there has been growing interest in treating knowledge as a significant organizational resource for attaining sustainable competitive advantage (Argote and Ingram 2000; Grant 1996; Rulke et al. 2000; Teece et al. 1997). The research intends to investigate how integrated web-based knowledge management (IKM) strategy affects the company{\textquoteright}s customer contact activities.",

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series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

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Exploratory Research on Integrated Web-Based Knowledge Management in a Customer Contact. / Liu, Sandra S.; Luo, Xueming.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 89 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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AB - In the Internet era, organizations are compelled to transform themselves because of technological advancement and changing business models. Concomitantly, there has been growing interest in treating knowledge as a significant organizational resource for attaining sustainable competitive advantage (Argote and Ingram 2000; Grant 1996; Rulke et al. 2000; Teece et al. 1997). The research intends to investigate how integrated web-based knowledge management (IKM) strategy affects the company’s customer contact activities.

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KW - Dynamic Capability

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KW - Strategic Management

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ER -

Exploratory Research on Integrated Web-Based Knowledge Management in a Customer Contact

Abstract

Publication series

Bibliographical note

Keywords

Access to Document

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Cite this