Abstract
In the Internet era, organizations are compelled to transform themselves because of technological advancement and changing business models. Concomitantly, there has been growing interest in treating knowledge as a significant organizational resource for attaining sustainable competitive advantage (Argote and Ingram 2000; Grant 1996; Rulke et al. 2000; Teece et al. 1997). The research intends to investigate how integrated web-based knowledge management (IKM) strategy affects the company’s customer contact activities.
| Original language | English |
|---|---|
| Title of host publication | Developments in Marketing Science |
| Subtitle of host publication | Proceedings of the Academy of Marketing Science |
| Publisher | Springer Nature |
| Pages | 89 |
| Number of pages | 1 |
| DOIs | |
| State | Published - 2015 |
| Externally published | Yes |
Publication series
| Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
|---|---|
| ISSN (Print) | 2363-6165 |
| ISSN (Electronic) | 2363-6173 |
Bibliographical note
Publisher Copyright:© 2015, Academy of Marketing Science.
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 9 Industry, Innovation, and Infrastructure
Keywords
- Contact Behavior
- Dynamic Capability
- Exploratory Research
- Organizational Capability
- Strategic Management
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