Exploring Followers' Intention of Donating Online Game Streamers

L. T. Huang; Y. S. Wu; J. D. Leu

doi:10.1109/IEEM44572.2019.8978514

Exploring Followers' Intention of Donating Online Game Streamers

L. T. Huang
, Y. S. Wu
, J. D. Leu

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

5 Scopus citations

Abstract

Online game livestreaming is an emerging industry. Followers' donation is major source of live streamers' income. The reactions induced by the immediacy and interactivity of online game livestreaming are critical to viewers' engrossment in such livestreams. This study explores viewers' intention of following and donation toward streamers of online game livestreams, by considering characteristics of the livestreaming context, streamers, as well as viewers' feelings and perceptions. Results from analyzing data collected by online survey show that the relationship among loyalty, intention to follow, and intention to donate is significant. Value co-creation and flow experience are the main factors promoting viewers' loyalty. Enjoyment indirectly affects loyalty through the flow experience. The influence of user engagement, media richness, social interaction, and expertise on value co-creation and flow experience is as our expectation. But social interaction and expertise are not as important to viewers. Academic and practical implications are discussed further.

Original language	English
Title of host publication	2019 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2019
Publisher	IEEE Computer Society
Pages	1094-1098
Number of pages	5
ISBN (Electronic)	9781728138046
DOIs	https://doi.org/10.1109/IEEM44572.2019.8978514
State	Published - 12 2019
Externally published	Yes
Event	2019 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2019 - Macao, Macao Duration: 15 12 2019 → 18 12 2019

Publication series

Name	IEEE International Conference on Industrial Engineering and Engineering Management
ISSN (Print)	2157-3611
ISSN (Electronic)	2157-362X

Conference

Conference	2019 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2019
Country/Territory	Macao
City	Macao
Period	15/12/19 → 18/12/19

Bibliographical note

Publisher Copyright:
© 2019 IEEE.

Keywords

Co-creation value
flow
intention to donate
loyalty
online game livestreaming
user engagement

Access to Document

10.1109/IEEM44572.2019.8978514

Cite this

Huang, L. T., Wu, Y. S., & Leu, J. D. (2019). Exploring Followers' Intention of Donating Online Game Streamers. In 2019 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2019 (pp. 1094-1098). Article 8978514 (IEEE International Conference on Industrial Engineering and Engineering Management). IEEE Computer Society. https://doi.org/10.1109/IEEM44572.2019.8978514

@inproceedings{c41c8b7bf1a948eca00bd24e9615b8f0,

title = "Exploring Followers' Intention of Donating Online Game Streamers",

abstract = "Online game livestreaming is an emerging industry. Followers' donation is major source of live streamers' income. The reactions induced by the immediacy and interactivity of online game livestreaming are critical to viewers' engrossment in such livestreams. This study explores viewers' intention of following and donation toward streamers of online game livestreams, by considering characteristics of the livestreaming context, streamers, as well as viewers' feelings and perceptions. Results from analyzing data collected by online survey show that the relationship among loyalty, intention to follow, and intention to donate is significant. Value co-creation and flow experience are the main factors promoting viewers' loyalty. Enjoyment indirectly affects loyalty through the flow experience. The influence of user engagement, media richness, social interaction, and expertise on value co-creation and flow experience is as our expectation. But social interaction and expertise are not as important to viewers. Academic and practical implications are discussed further.",

keywords = "Co-creation value, flow, intention to donate, loyalty, online game livestreaming, user engagement",

author = "Huang, \{L. T.\} and Wu, \{Y. S.\} and Leu, \{J. D.\}",

note = "Publisher Copyright: {\textcopyright} 2019 IEEE.; 2019 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2019 ; Conference date: 15-12-2019 Through 18-12-2019",

year = "2019",

month = dec,

doi = "10.1109/IEEM44572.2019.8978514",

language = "英语",

series = "IEEE International Conference on Industrial Engineering and Engineering Management",

publisher = "IEEE Computer Society",

pages = "1094--1098",

booktitle = "2019 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2019",

address = "美国",

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Huang, LT, Wu, YS & Leu, JD 2019, Exploring Followers' Intention of Donating Online Game Streamers. in 2019 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2019., 8978514, IEEE International Conference on Industrial Engineering and Engineering Management, IEEE Computer Society, pp. 1094-1098, 2019 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2019, Macao, Macao, 15/12/19. https://doi.org/10.1109/IEEM44572.2019.8978514

Exploring Followers' Intention of Donating Online Game Streamers. / Huang, L. T.; Wu, Y. S.; Leu, J. D.
2019 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2019. IEEE Computer Society, 2019. p. 1094-1098 8978514 (IEEE International Conference on Industrial Engineering and Engineering Management).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Exploring Followers' Intention of Donating Online Game Streamers

AU - Huang, L. T.

AU - Wu, Y. S.

AU - Leu, J. D.

PY - 2019/12

Y1 - 2019/12

N2 - Online game livestreaming is an emerging industry. Followers' donation is major source of live streamers' income. The reactions induced by the immediacy and interactivity of online game livestreaming are critical to viewers' engrossment in such livestreams. This study explores viewers' intention of following and donation toward streamers of online game livestreams, by considering characteristics of the livestreaming context, streamers, as well as viewers' feelings and perceptions. Results from analyzing data collected by online survey show that the relationship among loyalty, intention to follow, and intention to donate is significant. Value co-creation and flow experience are the main factors promoting viewers' loyalty. Enjoyment indirectly affects loyalty through the flow experience. The influence of user engagement, media richness, social interaction, and expertise on value co-creation and flow experience is as our expectation. But social interaction and expertise are not as important to viewers. Academic and practical implications are discussed further.

AB - Online game livestreaming is an emerging industry. Followers' donation is major source of live streamers' income. The reactions induced by the immediacy and interactivity of online game livestreaming are critical to viewers' engrossment in such livestreams. This study explores viewers' intention of following and donation toward streamers of online game livestreams, by considering characteristics of the livestreaming context, streamers, as well as viewers' feelings and perceptions. Results from analyzing data collected by online survey show that the relationship among loyalty, intention to follow, and intention to donate is significant. Value co-creation and flow experience are the main factors promoting viewers' loyalty. Enjoyment indirectly affects loyalty through the flow experience. The influence of user engagement, media richness, social interaction, and expertise on value co-creation and flow experience is as our expectation. But social interaction and expertise are not as important to viewers. Academic and practical implications are discussed further.

KW - Co-creation value

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KW - intention to donate

KW - loyalty

KW - online game livestreaming

KW - user engagement

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ER -

Exploring Followers' Intention of Donating Online Game Streamers

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Keywords

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