Exploring the Effects of Perceived Service Quality and Perceived Playfulness on Adoption of Mobile Instant Messaging in Semarang, Indonesia: Gratification as a Mediating Construct

Prima Ayundyayasti

Research output: Types of ThesisMaster's thesis

Translated title of the contribution探討印尼三寶瓏即時行動通訊之服務品質認知及知覺好玩性:以滿足為中介變數
Original languageAmerican English
Supervisors/Advisors
  • Chiang, Yen-I, Supervisor
StatePublished - 2016
Externally publishedYes

Cite this