Abstract
Demand forecasting is one of critical reference by top managers to make the strategy decision for future investment. The copper clad laminate(CCL) is the key material for print circuit board(PCB) and it can apply for consumer, computer, LCD, communication, automotive, aero space, medicine and defense application. The total global sale for PCB in 2008 is US$ 48.2 billion. In this research, we use grey model GM(1,1), rolling grey model(RGM) and Bass diffusion model to analysis global CCL market by six market segments -paper, composite, FR-4, FR-4 High Tg, FR-4 halogen free, Specialty between 2001-2008. The forecasting accuracy of global CCL market by six market segment was evaluated along with mean absolute percentage error(MAPE). In this study, Bass diffusion model MAPE outperforms the others two models GM(1,1) and RGM for this global CCL market forecasting analysis and is recommend for global CCL market forecasting analysis.
| Original language | English |
|---|---|
| Pages (from-to) | 250-258 |
| Number of pages | 9 |
| Journal | Journal of Convergence Information Technology |
| Volume | 7 |
| Issue number | 3 |
| DOIs | |
| State | Published - 02 2012 |
| Externally published | Yes |
Keywords
- Bass diffusion model
- Copper clad laminate
- GM(1,1)
- Print circuit board
- Rolling GM