From OEM to OBM - a case study of branding Taiwan

Hui Yun Yen; Yu Ju Lin; Yige Jin; Rungtai Lin

doi:10.1007/978-3-319-20907-4_11

From OEM to OBM - a case study of branding Taiwan

Hui Yun Yen^*, Yu Ju Lin, Yige Jin, Rungtai Lin

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Scopus citations

Abstract

Recently, product design in Taiwan has entered the original brand manufacturer era, which involves the evolution of Taiwan design development. Taiwan is eager to transform its economic development to “branding Taiwan.” Based on previous studies and experience in Taiwan, this study proposes a conceptual framework to study Taiwan design development, which has transitioned from “use” to “user,” “function” to “feeling,” and “hi-tech” to “hi-touch.” Hence, this study aimed to provide designers, companies, and organizations with a design strategy that is tailored to the current market. The results are presented herein to provide an interface for examining Taiwanese design development across cultures and to illustrate the relationship between local design and the global market in Taiwan’s economy, industry, and design development.

Original language	English
Title of host publication	Cross-Cultural Design
Subtitle of host publication	Methods, Practice and Impact - 7th International Conference, CCD 2015 Held as Part of HCI International 2015, Proceedings
Editors	P.L. Patrick Rau
Publisher	Springer Verlag
Pages	116-127
Number of pages	12
ISBN (Print)	9783319209067
DOIs	https://doi.org/10.1007/978-3-319-20907-4_11
State	Published - 2015
Externally published	Yes
Event	17th International Conference on Cross-Cultural Design, CCD 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 - Los Angeles, United States Duration: 02 08 2015 → 07 08 2015

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	9180
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	17th International Conference on Cross-Cultural Design, CCD 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015
Country/Territory	United States
City	Los Angeles
Period	02/08/15 → 07/08/15

Bibliographical note

Publisher Copyright:
© Springer International Publishing Switzerland 2015.

Keywords

Branding taiwan
OBM
ODM
OEM
Product design

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-319-20907-4_11

Cite this

Yen, H. Y., Lin, Y. J., Jin, Y., & Lin, R. (2015). From OEM to OBM - a case study of branding Taiwan. In P. L. P. Rau (Ed.), Cross-Cultural Design: Methods, Practice and Impact - 7th International Conference, CCD 2015 Held as Part of HCI International 2015, Proceedings (pp. 116-127). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9180). Springer Verlag. https://doi.org/10.1007/978-3-319-20907-4_11

Yen, Hui Yun ; Lin, Yu Ju ; Jin, Yige et al. / From OEM to OBM - a case study of branding Taiwan. Cross-Cultural Design: Methods, Practice and Impact - 7th International Conference, CCD 2015 Held as Part of HCI International 2015, Proceedings. editor / P.L. Patrick Rau. Springer Verlag, 2015. pp. 116-127 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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title = "From OEM to OBM - a case study of branding Taiwan",

abstract = "Recently, product design in Taiwan has entered the original brand manufacturer era, which involves the evolution of Taiwan design development. Taiwan is eager to transform its economic development to “branding Taiwan.” Based on previous studies and experience in Taiwan, this study proposes a conceptual framework to study Taiwan design development, which has transitioned from “use” to “user,” “function” to “feeling,” and “hi-tech” to “hi-touch.” Hence, this study aimed to provide designers, companies, and organizations with a design strategy that is tailored to the current market. The results are presented herein to provide an interface for examining Taiwanese design development across cultures and to illustrate the relationship between local design and the global market in Taiwan{\textquoteright}s economy, industry, and design development.",

keywords = "Branding taiwan, OBM, ODM, OEM, Product design",

author = "Yen, {Hui Yun} and Lin, {Yu Ju} and Yige Jin and Rungtai Lin",

note = "Publisher Copyright: {\textcopyright} Springer International Publishing Switzerland 2015.; 17th International Conference on Cross-Cultural Design, CCD 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 ; Conference date: 02-08-2015 Through 07-08-2015",

year = "2015",

doi = "10.1007/978-3-319-20907-4_11",

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isbn = "9783319209067",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

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Yen, HY, Lin, YJ, Jin, Y & Lin, R 2015, From OEM to OBM - a case study of branding Taiwan. in PLP Rau (ed.), Cross-Cultural Design: Methods, Practice and Impact - 7th International Conference, CCD 2015 Held as Part of HCI International 2015, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 9180, Springer Verlag, pp. 116-127, 17th International Conference on Cross-Cultural Design, CCD 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015, Los Angeles, United States, 02/08/15. https://doi.org/10.1007/978-3-319-20907-4_11

From OEM to OBM - a case study of branding Taiwan. / Yen, Hui Yun; Lin, Yu Ju; Jin, Yige et al.
Cross-Cultural Design: Methods, Practice and Impact - 7th International Conference, CCD 2015 Held as Part of HCI International 2015, Proceedings. ed. / P.L. Patrick Rau. Springer Verlag, 2015. p. 116-127 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9180).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - From OEM to OBM - a case study of branding Taiwan

AU - Yen, Hui Yun

AU - Lin, Yu Ju

AU - Jin, Yige

AU - Lin, Rungtai

N1 - Publisher Copyright: © Springer International Publishing Switzerland 2015.

PY - 2015

Y1 - 2015

N2 - Recently, product design in Taiwan has entered the original brand manufacturer era, which involves the evolution of Taiwan design development. Taiwan is eager to transform its economic development to “branding Taiwan.” Based on previous studies and experience in Taiwan, this study proposes a conceptual framework to study Taiwan design development, which has transitioned from “use” to “user,” “function” to “feeling,” and “hi-tech” to “hi-touch.” Hence, this study aimed to provide designers, companies, and organizations with a design strategy that is tailored to the current market. The results are presented herein to provide an interface for examining Taiwanese design development across cultures and to illustrate the relationship between local design and the global market in Taiwan’s economy, industry, and design development.

AB - Recently, product design in Taiwan has entered the original brand manufacturer era, which involves the evolution of Taiwan design development. Taiwan is eager to transform its economic development to “branding Taiwan.” Based on previous studies and experience in Taiwan, this study proposes a conceptual framework to study Taiwan design development, which has transitioned from “use” to “user,” “function” to “feeling,” and “hi-tech” to “hi-touch.” Hence, this study aimed to provide designers, companies, and organizations with a design strategy that is tailored to the current market. The results are presented herein to provide an interface for examining Taiwanese design development across cultures and to illustrate the relationship between local design and the global market in Taiwan’s economy, industry, and design development.

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Y2 - 2 August 2015 through 7 August 2015

ER -

Yen HY, Lin YJ, Jin Y, Lin R. From OEM to OBM - a case study of branding Taiwan. In Rau PLP, editor, Cross-Cultural Design: Methods, Practice and Impact - 7th International Conference, CCD 2015 Held as Part of HCI International 2015, Proceedings. Springer Verlag. 2015. p. 116-127. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-20907-4_11

From OEM to OBM - a case study of branding Taiwan

Abstract

Publication series

Conference

Bibliographical note

Keywords

UN SDGs

Access to Document

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