How do social networks foster online gamer loyalty? Perspective of weak/strong tie theory
- Gen Yih Liao
- , Huynh Van Nguyen
- , T. C.E. Cheng
- , Ching I. Teng*
*Corresponding author for this work
- Ho Chi Minh City University of Economics and Finance
- Hong Kong Polytechnic University
Research output: Contribution to journal › Journal Article › peer-review
11
Scopus
citations