Abstract
Online games can frustrate their gamers, but little was known about how such frustration impacts gamer loyalty. Because novice and experienced gamers may respond differently to frustration, this study investigates how gamers' frustration influences their loyalty and how this influence may differ between novice and experienced gamers. Because of the complexity of this issue, multiple theories were synthesized to develop the theoretical model. This study collected responses from 558 online gamers. Findings indicate that frustration is positively related to novice gamers' participation in task teams, and subsequently their loyalty. However, frustration is negatively related to the self-efficacy of experienced gamers and to their loyalty.
| Original language | English |
|---|---|
| Pages (from-to) | 683-688 |
| Number of pages | 6 |
| Journal | Cyberpsychology, Behavior, and Social Networking |
| Volume | 20 |
| Issue number | 11 |
| DOIs | |
| State | Published - 11 2017 |
Bibliographical note
Publisher Copyright:© Copyright 2017, Mary Ann Liebert, Inc..
Keywords
- frustration
- loyalty
- online game
- participation in task teams
- self-efficacy
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