Looking for the image of modernization: The story of made in Taiwan (MIT)

Ju Joan Wong*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Beginning in the 1980s, Taiwan's most vigorous global economic activity trade department faced several difficult issues in succession. Reversing this unfavorable situation by improving the MIT product image in international markets was seen as the solution to these issues. This paper analyzes the cultural contents of those economic and trade policies, and reveals how Taiwan, a marginal state forced by the wave of globalization, constructed a national identity by improving the product image of MIT. Furthermore, this process demonstrates Taiwan's desire to be a 'modern' nation among the developing countries. Based on the above, this paper argues that 'Taiwan's modern design movement' was promoted by MIT discourses through a succession of economic and trade policies. Besides declaring an aesthetic form, this movement also was one of nationalism. However, whether modern design or nationalism movement, both are transcended by the reasonable manipulation of capitalism, and become ideological bubbles.

Original languageEnglish
Title of host publicationInternationalization, Design and Global Development - Third International Conference, IDGD 2009, Held as Part of HCI International 2009, Proceedings
Pages419-428
Number of pages10
DOIs
StatePublished - 2009
Event3rd International Conference on Internationalization, Design and Global Development, IDGD 2009. Held as Part of HCI International 2009 - San Diego, CA, United States
Duration: 19 07 200924 07 2009

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume5623 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference3rd International Conference on Internationalization, Design and Global Development, IDGD 2009. Held as Part of HCI International 2009
Country/TerritoryUnited States
CitySan Diego, CA
Period19/07/0924/07/09

Keywords

  • Economic development
  • Industrial design
  • Made in Taiwan (MIT)
  • Modernization
  • National identity

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