Looking for the image of modernization: The story of made in Taiwan (MIT)

Ju Joan Wong

doi:10.1007/978-3-642-02767-3_47

Looking for the image of modernization: The story of made in Taiwan (MIT)

Ju Joan Wong^*

^*Corresponding author for this work

Department of Industrial Design

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Beginning in the 1980s, Taiwan's most vigorous global economic activity trade department faced several difficult issues in succession. Reversing this unfavorable situation by improving the MIT product image in international markets was seen as the solution to these issues. This paper analyzes the cultural contents of those economic and trade policies, and reveals how Taiwan, a marginal state forced by the wave of globalization, constructed a national identity by improving the product image of MIT. Furthermore, this process demonstrates Taiwan's desire to be a 'modern' nation among the developing countries. Based on the above, this paper argues that 'Taiwan's modern design movement' was promoted by MIT discourses through a succession of economic and trade policies. Besides declaring an aesthetic form, this movement also was one of nationalism. However, whether modern design or nationalism movement, both are transcended by the reasonable manipulation of capitalism, and become ideological bubbles.

Original language	English
Title of host publication	Internationalization, Design and Global Development - Third International Conference, IDGD 2009, Held as Part of HCI International 2009, Proceedings
Pages	419-428
Number of pages	10
DOIs	https://doi.org/10.1007/978-3-642-02767-3_47
State	Published - 2009
Event	3rd International Conference on Internationalization, Design and Global Development, IDGD 2009. Held as Part of HCI International 2009 - San Diego, CA, United States Duration: 19 07 2009 → 24 07 2009

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	5623 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	3rd International Conference on Internationalization, Design and Global Development, IDGD 2009. Held as Part of HCI International 2009
Country/Territory	United States
City	San Diego, CA
Period	19/07/09 → 24/07/09

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 10 Reduced Inequalities

Keywords

Economic development
Industrial design
Made in Taiwan (MIT)
Modernization
National identity

Access to Document

10.1007/978-3-642-02767-3_47

Cite this

Wong, J. J. (2009). Looking for the image of modernization: The story of made in Taiwan (MIT). In Internationalization, Design and Global Development - Third International Conference, IDGD 2009, Held as Part of HCI International 2009, Proceedings (pp. 419-428). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 5623 LNCS). https://doi.org/10.1007/978-3-642-02767-3_47

Wong, Ju Joan. / Looking for the image of modernization : The story of made in Taiwan (MIT). Internationalization, Design and Global Development - Third International Conference, IDGD 2009, Held as Part of HCI International 2009, Proceedings. 2009. pp. 419-428 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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title = "Looking for the image of modernization: The story of made in Taiwan (MIT)",

abstract = "Beginning in the 1980s, Taiwan's most vigorous global economic activity trade department faced several difficult issues in succession. Reversing this unfavorable situation by improving the MIT product image in international markets was seen as the solution to these issues. This paper analyzes the cultural contents of those economic and trade policies, and reveals how Taiwan, a marginal state forced by the wave of globalization, constructed a national identity by improving the product image of MIT. Furthermore, this process demonstrates Taiwan's desire to be a 'modern' nation among the developing countries. Based on the above, this paper argues that 'Taiwan's modern design movement' was promoted by MIT discourses through a succession of economic and trade policies. Besides declaring an aesthetic form, this movement also was one of nationalism. However, whether modern design or nationalism movement, both are transcended by the reasonable manipulation of capitalism, and become ideological bubbles.",

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Wong, JJ 2009, Looking for the image of modernization: The story of made in Taiwan (MIT). in Internationalization, Design and Global Development - Third International Conference, IDGD 2009, Held as Part of HCI International 2009, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 5623 LNCS, pp. 419-428, 3rd International Conference on Internationalization, Design and Global Development, IDGD 2009. Held as Part of HCI International 2009, San Diego, CA, United States, 19/07/09. https://doi.org/10.1007/978-3-642-02767-3_47

Looking for the image of modernization: The story of made in Taiwan (MIT). / Wong, Ju Joan.
Internationalization, Design and Global Development - Third International Conference, IDGD 2009, Held as Part of HCI International 2009, Proceedings. 2009. p. 419-428 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 5623 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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KW - National identity

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Wong JJ. Looking for the image of modernization: The story of made in Taiwan (MIT). In Internationalization, Design and Global Development - Third International Conference, IDGD 2009, Held as Part of HCI International 2009, Proceedings. 2009. p. 419-428. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-642-02767-3_47

Looking for the image of modernization: The story of made in Taiwan (MIT)

Abstract

Publication series

Conference

UN SDGs

Keywords

Access to Document

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