Market-oriented organizations in an emerging economy. A study of missing links

The advantages of market orientation, entrepreneurship, and learning orientation to organizations have been evidently documented in Western economies. However, there has been little research into these practices and their impact on enhancing competitive advantages in emerging economies. This exploratory study, utilizing data from China's emerging economy, found that organizations with higher level of market orientation tend to be more learning-oriented, emphasize more on entrepreneurship, and be able to achieve higher level of organizational performance, than those with a lower level of market orientation.