Multi-coefficients goal programming

Ching Ter Chang*, Huang Mu Chen, Zheng Yun Zhuang

*Corresponding author for this work

Research output: Contribution to journalJournal Article peer-review

29 Scopus citations


In today's increasingly competitive business environment, maintaining profit margins or quantities of goods sold is an important issue for businesses. Accordingly, more and more industries use group pricing discrimination strategy to attract potential customers in order to increase competitive advantage. Hence, to find ways maximize profit and to minimize total cost, group pricing discrimination strategy has become an important issue for decision makers. Unfortunately, these types of problems cannot be solved by any current goal programming models. The objective of this study is to deduce a new method, which we call the multi-coefficients goal programming, for group pricing discrimination problems. In addition, an example is given to illustrate the correctness and usefulness of the proposed model.

Original languageEnglish
Pages (from-to)616-623
Number of pages8
JournalComputers and Industrial Engineering
Issue number2
StatePublished - 03 2012


  • Goal programming
  • Group pricing
  • Multi-segment goal programming


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