New approach to design in cultural society from ABCDE to FGHIJ

Culture and advancement of century is one of the dynamics in the growth of the creative industry. In the context of globalization, local culture can be a source of inspiration in creating creative products. Back in the old days cultural artefact usually use to fulfil the needs of human daily life. Changes in human lifestyle affect the changing needs of their life which impact to market demand. Traditional cultural products are no longer a necessity to meet lifestyles in modern times and tend to change from function into a symbolic products of a particular culture. This is because cultural products is no longer relevant with today’s markets, which only cares about the products they need, want, and desire. That’s what makes the model ABCDE (Art, Business, Creative, Design, and E-business) of cultural transformation model. The model should be complete by following model to give a better impact on humanity in cultural society especially for the actor of culture as an inspiration itself such as inheritors or its villager. While designers who get inspiration are be able to create a new derivative products that can gives both, financially and non financially benefits, cultural actors are still untouched in the cycle of business models. This studies try to propose additional model to explore culture in context of creative industries. This research aims to offer the alternative model of FGHIJ (Fairness, Gain, Humanity, Impact, and Joy), as a business model that can provide more appropriate cultural exploration that impact cultural society.