Piggybacking: A Quick Road to Internationalisation

Research output: Contribution to journal › Journal Article › peer-review

36 Scopus citations

Original language	English
Journal	International Marketing Review
Volume	7
Issue number	4
DOIs	https://doi.org/10.1108/02651339010000299
State	Published - 04 1990
Externally published	Yes

Access to Document

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title = "Piggybacking: A Quick Road to Internationalisation",

author = "Vern Terpstra and Yu, \{Chwo Ming J.\}",

year = "1990",

month = apr,

doi = "10.1108/02651339010000299",

language = "英语",

volume = "7",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Group Publishing Ltd.",

number = "4",

}

TY - JOUR

T1 - Piggybacking

T2 - A Quick Road to Internationalisation

AU - Terpstra, Vern

AU - Yu, Chwo Ming J.

PY - 1990/4

Y1 - 1990/4

UR - https://www.scopus.com/pages/publications/0010410204

U2 - 10.1108/02651339010000299

DO - 10.1108/02651339010000299

M3 - 文章

AN - SCOPUS:0010410204

SN - 0265-1335

VL - 7

JO - International Marketing Review

JF - International Marketing Review

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ER -