@inproceedings{42f2d5a1e45840c9a06b1facb34b2a7a,
title = "Product pleasure enhancement: Cultural elements make significant difference",
abstract = "The aim of this paper is to examine the following arguments: 1) Products embedded with cultural elements have a greater chance to evoke a consumer's pleasure response than ones without; 2) A consumer perceiving the meaning of a cultural product in advance has a greater chance to evoke his/her pleasure than the one without perceiving; 3) Electromyography (EMG) is able to objectively assess consumers' pleasure evoked by a product. In this paper, EMG signal activity was collected as women (n=60) were exposed to three different stimuli. The results revealed that a product with cultural elements, (e.g. pictographic patterns) has a greater chance to evoke participants' pleasure than the one without. It also demonstrated that a consumer, perceiving a product's cultural meaning ahead of time have a stronger pleasure response than those without perceiving the meaning advance. The result shows that pleasant products are able to elicit greater activity over zygomaticus major.",
keywords = "Cultural product, Emotional design, Facial Electromiography",
author = "Wu, {Tyan Yu}",
year = "2011",
doi = "10.1007/978-3-642-22098-2_50",
language = "英语",
isbn = "9783642220975",
series = "Communications in Computer and Information Science",
number = "PART 1",
pages = "247--251",
booktitle = "HCI International 2011 - Posters' Extended Abstracts - International Conference, HCI International 2011, Proceedings",
edition = "PART 1",
note = "14th International Conference on Human-Computer Interaction, HCI International 2011 ; Conference date: 09-07-2011 Through 14-07-2011",
}