Products with biomimetic shapes convey emotions more effectively

Tyan Yu Wu; Hon Kai Chen

doi:10.1007/978-3-319-20886-2_52

Products with biomimetic shapes convey emotions more effectively

Tyan Yu Wu, Hon Kai Chen^*

^*Corresponding author for this work

Department of Industrial Design

Chang Gung University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

7 Scopus citations

Abstract

Nowadays, a successful product should not only possess enhanced aesthetic quality and smart functionality, it should also satisfy consumers via the emotions they derive from using the product. Biomimetic designs are broadly used in product design to emphasize emotional interaction. Therefore, understanding the psychological effects of biomimetic products is becoming an important issue in the development of products with strong affective qualities. Adopting a cognitive-emotional approach, this study explored the emotions evoked in consumers by biomimetic products. This included an investigation of the following three hypotheses: (1) Consumers’ emotions can be influenced by products with biomimetic features; (2) The emotions evoked in consumers by concrete biomimetic features (i.e., human contours, facial shapes and plant shapes) are greater than those evoked by less concrete features. The results indicated that consumers have different degrees of emotional responses to products exhibiting different levels of biomimicry. Furthermore, the results also showed that consumers had different degrees of emotional responses to different types of biomimetic products. Additional results are also discussed in the paper.

Original language	English
Title of host publication	Design, User Experience, and Usability
Subtitle of host publication	Design Discourse - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings
Editors	Aaron Marcus
Publisher	Springer Verlag
Pages	559-566
Number of pages	8
ISBN (Print)	9783319208855
DOIs	https://doi.org/10.1007/978-3-319-20886-2_52
State	Published - 2015
Event	4th International Conference on Design, User Experience and Usability, DUXU 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 - Los Angeles, United States Duration: 02 08 2015 → 07 08 2015

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	9186
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	4th International Conference on Design, User Experience and Usability, DUXU 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015
Country/Territory	United States
City	Los Angeles
Period	02/08/15 → 07/08/15

Bibliographical note

Publisher Copyright:
© Springer International Publishing Switzerland 2015.

Keywords

Biomimicry
Product emotion
Product form

Access to Document

10.1007/978-3-319-20886-2_52

Cite this

Wu, T. Y., & Chen, H. K. (2015). Products with biomimetic shapes convey emotions more effectively. In A. Marcus (Ed.), Design, User Experience, and Usability: Design Discourse - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings (pp. 559-566). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9186). Springer Verlag. https://doi.org/10.1007/978-3-319-20886-2_52

Wu, Tyan Yu ; Chen, Hon Kai. / Products with biomimetic shapes convey emotions more effectively. Design, User Experience, and Usability: Design Discourse - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings. editor / Aaron Marcus. Springer Verlag, 2015. pp. 559-566 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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abstract = "Nowadays, a successful product should not only possess enhanced aesthetic quality and smart functionality, it should also satisfy consumers via the emotions they derive from using the product. Biomimetic designs are broadly used in product design to emphasize emotional interaction. Therefore, understanding the psychological effects of biomimetic products is becoming an important issue in the development of products with strong affective qualities. Adopting a cognitive-emotional approach, this study explored the emotions evoked in consumers by biomimetic products. This included an investigation of the following three hypotheses: (1) Consumers{\textquoteright} emotions can be influenced by products with biomimetic features; (2) The emotions evoked in consumers by concrete biomimetic features (i.e., human contours, facial shapes and plant shapes) are greater than those evoked by less concrete features. The results indicated that consumers have different degrees of emotional responses to products exhibiting different levels of biomimicry. Furthermore, the results also showed that consumers had different degrees of emotional responses to different types of biomimetic products. Additional results are also discussed in the paper.",

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Wu, TY & Chen, HK 2015, Products with biomimetic shapes convey emotions more effectively. in A Marcus (ed.), Design, User Experience, and Usability: Design Discourse - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 9186, Springer Verlag, pp. 559-566, 4th International Conference on Design, User Experience and Usability, DUXU 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015, Los Angeles, United States, 02/08/15. https://doi.org/10.1007/978-3-319-20886-2_52

Products with biomimetic shapes convey emotions more effectively. / Wu, Tyan Yu; Chen, Hon Kai.
Design, User Experience, and Usability: Design Discourse - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings. ed. / Aaron Marcus. Springer Verlag, 2015. p. 559-566 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9186).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Products with biomimetic shapes convey emotions more effectively

AU - Wu, Tyan Yu

AU - Chen, Hon Kai

N1 - Publisher Copyright: © Springer International Publishing Switzerland 2015.

PY - 2015

Y1 - 2015

N2 - Nowadays, a successful product should not only possess enhanced aesthetic quality and smart functionality, it should also satisfy consumers via the emotions they derive from using the product. Biomimetic designs are broadly used in product design to emphasize emotional interaction. Therefore, understanding the psychological effects of biomimetic products is becoming an important issue in the development of products with strong affective qualities. Adopting a cognitive-emotional approach, this study explored the emotions evoked in consumers by biomimetic products. This included an investigation of the following three hypotheses: (1) Consumers’ emotions can be influenced by products with biomimetic features; (2) The emotions evoked in consumers by concrete biomimetic features (i.e., human contours, facial shapes and plant shapes) are greater than those evoked by less concrete features. The results indicated that consumers have different degrees of emotional responses to products exhibiting different levels of biomimicry. Furthermore, the results also showed that consumers had different degrees of emotional responses to different types of biomimetic products. Additional results are also discussed in the paper.

AB - Nowadays, a successful product should not only possess enhanced aesthetic quality and smart functionality, it should also satisfy consumers via the emotions they derive from using the product. Biomimetic designs are broadly used in product design to emphasize emotional interaction. Therefore, understanding the psychological effects of biomimetic products is becoming an important issue in the development of products with strong affective qualities. Adopting a cognitive-emotional approach, this study explored the emotions evoked in consumers by biomimetic products. This included an investigation of the following three hypotheses: (1) Consumers’ emotions can be influenced by products with biomimetic features; (2) The emotions evoked in consumers by concrete biomimetic features (i.e., human contours, facial shapes and plant shapes) are greater than those evoked by less concrete features. The results indicated that consumers have different degrees of emotional responses to products exhibiting different levels of biomimicry. Furthermore, the results also showed that consumers had different degrees of emotional responses to different types of biomimetic products. Additional results are also discussed in the paper.

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Y2 - 2 August 2015 through 7 August 2015

ER -

Wu TY, Chen HK. Products with biomimetic shapes convey emotions more effectively. In Marcus A, editor, Design, User Experience, and Usability: Design Discourse - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings. Springer Verlag. 2015. p. 559-566. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-20886-2_52

Products with biomimetic shapes convey emotions more effectively

Abstract

Publication series

Conference

Bibliographical note

Keywords

Access to Document

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