Products with biomimetic shapes convey emotions more effectively

Tyan Yu Wu, Hon Kai Chen*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

7 Scopus citations

Abstract

Nowadays, a successful product should not only possess enhanced aesthetic quality and smart functionality, it should also satisfy consumers via the emotions they derive from using the product. Biomimetic designs are broadly used in product design to emphasize emotional interaction. Therefore, understanding the psychological effects of biomimetic products is becoming an important issue in the development of products with strong affective qualities. Adopting a cognitive-emotional approach, this study explored the emotions evoked in consumers by biomimetic products. This included an investigation of the following three hypotheses: (1) Consumers’ emotions can be influenced by products with biomimetic features; (2) The emotions evoked in consumers by concrete biomimetic features (i.e., human contours, facial shapes and plant shapes) are greater than those evoked by less concrete features. The results indicated that consumers have different degrees of emotional responses to products exhibiting different levels of biomimicry. Furthermore, the results also showed that consumers had different degrees of emotional responses to different types of biomimetic products. Additional results are also discussed in the paper.

Original languageEnglish
Title of host publicationDesign, User Experience, and Usability
Subtitle of host publicationDesign Discourse - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings
EditorsAaron Marcus
PublisherSpringer Verlag
Pages559-566
Number of pages8
ISBN (Print)9783319208855
DOIs
StatePublished - 2015
Event4th International Conference on Design, User Experience and Usability, DUXU 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 - Los Angeles, United States
Duration: 02 08 201507 08 2015

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume9186
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference4th International Conference on Design, User Experience and Usability, DUXU 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015
Country/TerritoryUnited States
CityLos Angeles
Period02/08/1507/08/15

Bibliographical note

Publisher Copyright:
© Springer International Publishing Switzerland 2015.

Keywords

  • Biomimicry
  • Product emotion
  • Product form

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