Research on the Influence of Interactivity on the Aesthetic Cognition of Art

The art participation of the public has been declining year by year, and art has become more and more difficult to understand. However, the complex pressure of modern life has made people’s spiritual needs getting urgent. How to let art re-enter into the daily life of the public is a problem that art workers need to face. Interactive art seems to be a good medium to attract the public to participate in art activities, but the impact of interactivity on the audience’s aesthetic cognition remains to be explored. This study takes the art work “Iron Bird” as the object, uses Norman’s emotional design theory, and uses questionnaires to understand the audience’s perception situation of “iron bird” from the three levels of “instinct”, “behavior” and “reflection”, also to explore the impact of interaction on the aesthetic perception of art. The research shows that: 1. The influence of interaction on cognition is mainly reflected in the instinct level and behavior level. 2. Compared with pleasure, the influence of interaction on cognition is less and weaker. 3. Interactivity has no significant effect on the preference. 4. Interaction can significantly improve viewer’s sense of pleasure. 5. Interaction can enhance the viewer’s rational cognition and make them judge in a more objective way. The sense of pleasure can influence the viewer’s perceptual cognition and subjective recognition.