Social networking and continuance intention among online gamers

Ching I. Teng*, Han Chung Huang, Jen Lin Chen

*Corresponding author for this work

Research output: Contribution to journalJournal Article peer-review

3 Scopus citations

Abstract

The online gaming market is growing rapidly yet the available literature has not yet fully explained the formation of social networks in online games and how they impact gamers' continuance intention. Hence, this study examined how social ability and social needs are related to gamers' interdependence and network convergence, as well as how those factors are related to continuance intention. This study used online questionnaires to collect data. In total, 3,087 valid responses were collected and a structural equation modeling technique was used for analysis. Results indicated that social ability and social needs are positively related to gamer interdependence and network convergence, which are further positively related to continuance intention among gamers. Overall, social ability and needs motivate gamers to create communities and interdependent relationships with other gamers which help maintain a strong intention to continue gaming.

Original languageEnglish
Pages (from-to)1-22
Number of pages22
JournalNTU Management Review
Volume25
Issue number2
DOIs
StatePublished - 01 06 2015

Bibliographical note

Publisher Copyright:
©, 2015, College of Management Press. All right reserved.

Keywords

  • Continuance intention
  • Interdependence
  • Network convergence

Fingerprint

Dive into the research topics of 'Social networking and continuance intention among online gamers'. Together they form a unique fingerprint.

Cite this