TY - GEN
T1 - The entwined economic and cultural issues in the production of barbie in Taiwan, taishan
AU - Wong, Ju Joan
AU - Lin, Rungtai
AU - Lin, Zhe An
PY - 2011
Y1 - 2011
N2 - Barbie Doll is regarded as one of the most important design labels representing the twentieth century. Up until today, it is estimated that around 100 million Barbie dolls have been sold in 150 countries around the world. In 1967, the manufacturer of Barbie, Mattel Inc., set up a joint venture establishment, the Meining factory in Taishan Township, Taipei County. However, Mattel shut down the Meining factory in 1987 due to rising labor costs, the development of the local economy suddenly lost its basis. In 1998, the township council imported the concept and practices of community building and employed the industry of doll culture as a program to enhance the local economy. This way, not only has Taishan Township brought about new business opportunities, many of the women participating in community development can hopefully improve their self-empowerment. This paper reviewed the development history of industries in Taishan Township from the perspective of globalization theories, aimed to analyze the difficulties of local industrial upgrades from the perspective of economic geography, and examine the effects of industrial promotion strategies in community building. Lastly, this paper aimed to explore opportunities for the empowerment of women in the community. It hoped to clarify the issues of industrial upgrading, community building, and women's empowerment regarding local industry development history, and reestablish the relationship between economic development and cultural experience.
AB - Barbie Doll is regarded as one of the most important design labels representing the twentieth century. Up until today, it is estimated that around 100 million Barbie dolls have been sold in 150 countries around the world. In 1967, the manufacturer of Barbie, Mattel Inc., set up a joint venture establishment, the Meining factory in Taishan Township, Taipei County. However, Mattel shut down the Meining factory in 1987 due to rising labor costs, the development of the local economy suddenly lost its basis. In 1998, the township council imported the concept and practices of community building and employed the industry of doll culture as a program to enhance the local economy. This way, not only has Taishan Township brought about new business opportunities, many of the women participating in community development can hopefully improve their self-empowerment. This paper reviewed the development history of industries in Taishan Township from the perspective of globalization theories, aimed to analyze the difficulties of local industrial upgrades from the perspective of economic geography, and examine the effects of industrial promotion strategies in community building. Lastly, this paper aimed to explore opportunities for the empowerment of women in the community. It hoped to clarify the issues of industrial upgrading, community building, and women's empowerment regarding local industry development history, and reestablish the relationship between economic development and cultural experience.
KW - Barbie doll
KW - community building
KW - cultural and creative industries
KW - global commodity chains
KW - women's empowerment
UR - https://www.scopus.com/pages/publications/79960096495
U2 - 10.1007/978-3-642-21660-2_47
DO - 10.1007/978-3-642-21660-2_47
M3 - 会议稿件
AN - SCOPUS:79960096495
SN - 9783642216596
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 417
EP - 426
BT - Internationalization, Design and Global Development - 4th International Conference, IDGD 2011, Held as Part of HCI International 2011, Proceedings
T2 - 4th International Conference on Internationalization, Design and Global Development, IDGD 2011, Held as Part of HCI International 2011
Y2 - 9 July 2011 through 14 July 2011
ER -
