The influence of social media and types of content on consumer decision process in online hotel booking

  • Dao Hoang Ha

Research output: Types of ThesisMaster's thesis

Translated title of the contribution社群媒體與其內容型態對線上訂房之消費者決策過程的影響
Original languageAmerican English
Supervisors/Advisors
  • 黃, 哲盛, Supervisor, External person
  • Kuo, Chen-Li, Supervisor
StatePublished - 2019
Externally publishedYes

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