| Translated title of the contribution | 奢侈品牌虛擬網紅對消費者品牌態度和參與度的影響：人性化和動畫虛擬網紅的比較研究 |
|---|---|
| Original language | American English |
| Supervisors/Advisors |
|
| State | Published - 2023 |
| Externally published | Yes |
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The Influence of Virtual Influencers on Consumer Brand Attitudes and Engagement in the Luxury Brand Industry: A Comparative Study of Humanized and Animated Virtual Influencer
- Karnphitcha Kongsud
Research output: Types of Thesis › Master's thesis