The Qualia Experience Model of Tourism Factory from Social Design Perspective

Chi Ying Hung, Chun Liang Chen, Rungtai Lin

Research output: Contribution to journalJournal Article peer-review

1 Scopus citations


Tourism Factory is a strategic project for Taiwan traditional manufacturing industry to seek sustainable development by changing the plant space and increasing the experience service to enhance the customer satisfaction. It not only revitalizes the organization and job creation but also revitalizes the local economy. In addition, it's also a commercial approach with social value that utilizes profit and responds to social and economic problems. This paper is a case study using the "The Qualia Experiences Model" theory from the perspective of social design, focusing on the maternity garment factory which is transformed into a tourism factory and contains the business philosophy of life education, craft heritage and maternal and child care. This research also tries to establish the social design-oriented tourism factory design as an integrated operation framework. In conclusion, the study found that there are four features after the transformation of the case company, customer diversification, garment technology training, industry influence and environmental education.

Original languageEnglish
Pages (from-to)69-92
Number of pages24
JournalJournal of Design
Issue number3
StatePublished - 01 09 2017
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2017, Chinese Institute of Design. All right reserved.


  • Social Design
  • Social Enterprise
  • The Qualia Experiences Model
  • Tourism Factory


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