Abstract
Evergreen Marine Corp (EMC) started as a privately-owned single vessel company and became a global ocean carrier giant with 240 service locations; its shipping network now covers 80 countries. The success of the company's global expansion has been well recognized. This article will explore the journey of Evergreen's globalization through an interview with one of the senior managers who has been involved in every stage of the company's globalization process.
| Original language | English |
|---|---|
| Pages (from-to) | 78-79 |
| Number of pages | 2 |
| Journal | Journal of Asia Business Studies |
| Volume | 3 |
| Issue number | 2 |
| DOIs | |
| State | Published - 21 05 2009 |
| Externally published | Yes |
Keywords
- Asia
- Evergreen Marine Corp
- Executives
- Global expansion
- Shipping
- Transport
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