Understanding household electricity saving in Taiwan through the theory of planned behavior: Focusing on differences between user types

P. L. Liu, H. C. Lai, Y. C. Yu, H. P. Liu, P. Y. Chen, C. C. Chen, Y. M. Tuan, H. S. Kuo

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Through a large-scaled quantitative research based on the theory of planned behavior, we intended to find out why people in Taiwan usually do or don't do electricity-saving behaviors at home. Four user types were discovered based on their goal, attitude, and behavior of electricity usage. By understanding the needs of different user types, we can take advantage of knowing users' needs to try to change their attitudes or to increase their energy-saving intentions.

Original languageEnglish
Title of host publicationIEEM 2015 - 2015 IEEE International Conference on Industrial Engineering and Engineering Management
PublisherIEEE Computer Society
Pages554-558
Number of pages5
ISBN (Electronic)9781467380669
DOIs
StatePublished - 18 01 2016
Externally publishedYes
EventIEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2015 - Singapore, Singapore
Duration: 06 12 201509 12 2015

Publication series

NameIEEE International Conference on Industrial Engineering and Engineering Management
Volume2016-January
ISSN (Print)2157-3611
ISSN (Electronic)2157-362X

Conference

ConferenceIEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2015
Country/TerritorySingapore
CitySingapore
Period06/12/1509/12/15

Bibliographical note

Publisher Copyright:
© 2015 IEEE.

Keywords

  • Saving Electricity
  • Theory of Planned Behavior
  • User Experience
  • User Types

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