百年風華再現--舊振南

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Keywords

@article{b591c08e2e4346478cc499e930a6cb26,

title = "百年風華再現--舊振南",

keywords = "Brand position, Jiu Zhen Nan, Strategic innovation, 品牌定位, 喜餅產業, 策略創新, 舊振南",

author = "Chin-Horng Chan and 乃仁張",

year = "2012",

language = "繁體中文",

volume = "20",

pages = "195--223",

journal = "中山管理評論",

issn = "1023-2842",

number = "1",

}