An integrated model of product involvement, advertising involvement, purchasing involvement, situational involvement and enduring involvement

Ting-Yu Chen, L.-H. Yen, C.-W. Tsui

研究成果: 會議稿件的類型會議論文

原文美式英語
出版狀態已出版 - 2008
事件International Academic Conference on Management - Taipei, Taiwan
持續時間: 08 03 200815 03 2008

Conference

ConferenceInternational Academic Conference on Management
期間08/03/0815/03/08

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