An integrated model of product involvement, advertising involvement, purchasing involvement, situational involvement and enduring involvement

Ting-Yu Chen; L.-H. Yen; C.-W. Tsui

An integrated model of product involvement, advertising involvement, purchasing involvement, situational involvement and enduring involvement

Ting-Yu Chen
, L.-H. Yen
, C.-W. Tsui

管理研究所(博士班)

研究成果: 會議稿件的類型 › 會議論文

原文	美式英語
出版狀態	已出版 - 2008
事件	International Academic Conference on Management - Taipei, Taiwan 持續時間: 08 03 2008 → 15 03 2008

Conference

Conference	International Academic Conference on Management
期間	08/03/08 → 15/03/08

UN SDG

此研究成果有助於以下永續發展目標

SDG16 和平與正義制度

引用此

@conference{160b982d0489432c9b149b100e0e9b70,

title = "An integrated model of product involvement, advertising involvement, purchasing involvement, situational involvement and enduring involvement",

author = "Ting-Yu Chen and L.-H. Yen and C.-W. Tsui",

year = "2008",

language = "American English",

note = "International Academic Conference on Management ; Conference date: 08-03-2008 Through 15-03-2008",

}