Brand Construction of Chinese Traditional Handicrafts in the We-Media era—A Case Study of “Rushanming”, a Ru Ware Brand

Shuang Ou; Minghong Shi; Xin Wen; Rungtai Lin

doi:10.1007/978-3-030-77080-8_9

Brand Construction of Chinese Traditional Handicrafts in the We-Media era—A Case Study of “Rushanming”, a Ru Ware Brand

Shuang Ou^*, Minghong Shi, Xin Wen, Rungtai Lin

^*此作品的通信作者

研究成果: 圖書/報告稿件的類型 › 會議稿件 › 同行評審

摘要

There are various traditional handicraft works in China and they have formed different kinds of brands after years of inheritance and development. Because of the market economy, traditional handicrafts gradually transform from rather stable family inheritance to less stable enterprise inheritance. The construction of enterprise brands is beneficial to the inheritance and sustainable development of traditional handicrafts. By applying a data analysis method, this thesis takes “Rushanming”, a Ru Ware brand as an example to summarize and analyze the experience in constructing Chinese traditional handicraft brands in the we-media era.

原文	英語
主出版物標題	Cross-Cultural Design. Applications in Cultural Heritage, Tourism, Autonomous Vehicles, and Intelligent Agents - 13th International Conference, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Proceedings
編輯	Pei-Luen Patrick Rau
發行者	Springer Science and Business Media Deutschland GmbH
頁面	90-102
頁數	13
ISBN（列印）	9783030770792
DOIs	https://doi.org/10.1007/978-3-030-77080-8_9
出版狀態	已出版 - 2021
對外發佈	是
事件	13th International Conference on Cross-Cultural Design, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021 - Virtual, Online 持續時間: 24 07 2021 → 29 07 2021

出版系列

名字	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
卷	12773 LNCS
ISSN（列印）	0302-9743
ISSN（電子）	1611-3349

Conference

Conference	13th International Conference on Cross-Cultural Design, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021
城市	Virtual, Online
期間	24/07/21 → 29/07/21

文獻附註

Publisher Copyright:
© 2021, Springer Nature Switzerland AG.

存取文件

10.1007/978-3-030-77080-8_9

其它文件與鏈接

Link to publication in Scopus

引用此

Ou, S., Shi, M., Wen, X., & Lin, R. (2021). Brand Construction of Chinese Traditional Handicrafts in the We-Media era—A Case Study of “Rushanming”, a Ru Ware Brand. 於 P.-L. P. Rau (編輯), Cross-Cultural Design. Applications in Cultural Heritage, Tourism, Autonomous Vehicles, and Intelligent Agents - 13th International Conference, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Proceedings (頁 90-102). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); 卷 12773 LNCS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-77080-8_9

Ou, Shuang ; Shi, Minghong ; Wen, Xin 等. / Brand Construction of Chinese Traditional Handicrafts in the We-Media era—A Case Study of “Rushanming”, a Ru Ware Brand. Cross-Cultural Design. Applications in Cultural Heritage, Tourism, Autonomous Vehicles, and Intelligent Agents - 13th International Conference, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Proceedings. 編輯 / Pei-Luen Patrick Rau. Springer Science and Business Media Deutschland GmbH, 2021. 頁 90-102 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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title = "Brand Construction of Chinese Traditional Handicrafts in the We-Media era—A Case Study of “Rushanming”, a Ru Ware Brand",

abstract = "There are various traditional handicraft works in China and they have formed different kinds of brands after years of inheritance and development. Because of the market economy, traditional handicrafts gradually transform from rather stable family inheritance to less stable enterprise inheritance. The construction of enterprise brands is beneficial to the inheritance and sustainable development of traditional handicrafts. By applying a data analysis method, this thesis takes “Rushanming”, a Ru Ware brand as an example to summarize and analyze the experience in constructing Chinese traditional handicraft brands in the we-media era.",

keywords = "Brand value, Ru ware, Traditional handicrafts, We-media",

author = "Shuang Ou and Minghong Shi and Xin Wen and Rungtai Lin",

note = "Publisher Copyright: {\textcopyright} 2021, Springer Nature Switzerland AG.; 13th International Conference on Cross-Cultural Design, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021 ; Conference date: 24-07-2021 Through 29-07-2021",

year = "2021",

doi = "10.1007/978-3-030-77080-8_9",

language = "英语",

isbn = "9783030770792",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

publisher = "Springer Science and Business Media Deutschland GmbH",

pages = "90--102",

editor = "Rau, {Pei-Luen Patrick}",

booktitle = "Cross-Cultural Design. Applications in Cultural Heritage, Tourism, Autonomous Vehicles, and Intelligent Agents - 13th International Conference, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Proceedings",

address = "德国",

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Ou, S, Shi, M, Wen, X & Lin, R 2021, Brand Construction of Chinese Traditional Handicrafts in the We-Media era—A Case Study of “Rushanming”, a Ru Ware Brand. 於 P-LP Rau (編輯), Cross-Cultural Design. Applications in Cultural Heritage, Tourism, Autonomous Vehicles, and Intelligent Agents - 13th International Conference, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 卷 12773 LNCS, Springer Science and Business Media Deutschland GmbH, 頁 90-102, 13th International Conference on Cross-Cultural Design, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Virtual, Online, 24/07/21. https://doi.org/10.1007/978-3-030-77080-8_9

Brand Construction of Chinese Traditional Handicrafts in the We-Media era—A Case Study of “Rushanming”, a Ru Ware Brand. / Ou, Shuang; Shi, Minghong; Wen, Xin 等.
Cross-Cultural Design. Applications in Cultural Heritage, Tourism, Autonomous Vehicles, and Intelligent Agents - 13th International Conference, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Proceedings. 編輯 / Pei-Luen Patrick Rau. Springer Science and Business Media Deutschland GmbH, 2021. p. 90-102 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); 卷 12773 LNCS).

研究成果: 圖書/報告稿件的類型 › 會議稿件 › 同行評審

TY - GEN

T1 - Brand Construction of Chinese Traditional Handicrafts in the We-Media era—A Case Study of “Rushanming”, a Ru Ware Brand

AU - Ou, Shuang

AU - Shi, Minghong

AU - Wen, Xin

AU - Lin, Rungtai

PY - 2021

Y1 - 2021

N2 - There are various traditional handicraft works in China and they have formed different kinds of brands after years of inheritance and development. Because of the market economy, traditional handicrafts gradually transform from rather stable family inheritance to less stable enterprise inheritance. The construction of enterprise brands is beneficial to the inheritance and sustainable development of traditional handicrafts. By applying a data analysis method, this thesis takes “Rushanming”, a Ru Ware brand as an example to summarize and analyze the experience in constructing Chinese traditional handicraft brands in the we-media era.

AB - There are various traditional handicraft works in China and they have formed different kinds of brands after years of inheritance and development. Because of the market economy, traditional handicrafts gradually transform from rather stable family inheritance to less stable enterprise inheritance. The construction of enterprise brands is beneficial to the inheritance and sustainable development of traditional handicrafts. By applying a data analysis method, this thesis takes “Rushanming”, a Ru Ware brand as an example to summarize and analyze the experience in constructing Chinese traditional handicraft brands in the we-media era.

KW - Brand value

KW - Ru ware

KW - Traditional handicrafts

KW - We-media

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U2 - 10.1007/978-3-030-77080-8_9

DO - 10.1007/978-3-030-77080-8_9

M3 - 会议稿件

AN - SCOPUS:85112090079

SN - 9783030770792

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 90

EP - 102

BT - Cross-Cultural Design. Applications in Cultural Heritage, Tourism, Autonomous Vehicles, and Intelligent Agents - 13th International Conference, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Proceedings

A2 - Rau, Pei-Luen Patrick

PB - Springer Science and Business Media Deutschland GmbH

T2 - 13th International Conference on Cross-Cultural Design, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021

Y2 - 24 July 2021 through 29 July 2021

ER -

Ou S, Shi M, Wen X, Lin R. Brand Construction of Chinese Traditional Handicrafts in the We-Media era—A Case Study of “Rushanming”, a Ru Ware Brand. 於 Rau PLP, 編輯, Cross-Cultural Design. Applications in Cultural Heritage, Tourism, Autonomous Vehicles, and Intelligent Agents - 13th International Conference, CCD 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Proceedings. Springer Science and Business Media Deutschland GmbH. 2021. p. 90-102. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-030-77080-8_9

Brand Construction of Chinese Traditional Handicrafts in the We-Media era—A Case Study of “Rushanming”, a Ru Ware Brand

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