Building Streamers’ Personal Brand Loyalty by the Brand Resonance Pyramid Model in Live Streaming Commerce

研究成果: 會議稿件的類型 › 會議論文

原文	美式英語
出版狀態	已出版 - 2023
事件	Pacific Asia Conference on Information Systems （PACIS 2023） - NanChang, China 持續時間: 08 07 2023 → 12 07 2023

Conference	Pacific Asia Conference on Information Systems （PACIS 2023）
期間	08/07/23 → 12/07/23

引用此

@conference{2f2f489aa6d84fb18cad3a9281200c63,

title = "Building Streamers{\textquoteright} Personal Brand Loyalty by the Brand Resonance Pyramid Model in Live Streaming Commerce",

author = "Li-Ting Huang",

year = "2023",

language = "American English",

note = "Pacific Asia Conference on Information Systems （PACIS 2023） ; Conference date: 08-07-2023 Through 12-07-2023",

}