Consumer upgrade behavior analysis in mobile telecommunication services

Yan Zhi Wang; Fang Mei Tseng; Ju Yin Weng

doi:10.1109/IIAI-AAI.2016.101

Consumer upgrade behavior analysis in mobile telecommunication services

Yan Zhi Wang
, Fang Mei Tseng
, Ju Yin Weng

Industrial Technology Research Institute of Taiwan
Yuan Ze University

研究成果: 圖書/報告稿件的類型 › 會議稿件 › 同行評審

摘要

We analyze consumer upgrade behavior through the theories of inertia and learning effect. The mobile usage behavior from 3G upgrade to 4G in Taiwan is suitable for our study and we obtain the real data set from one telecom service provider in Taiwan. We find the impact of inertia makes consumer keep same behavior in voice usage. The learning effect lead consumer gradually used more data usage and decrease voice usage.

原文	英語
主出版物標題	Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016
編輯	Ayako Hiramatsu, Tokuro Matsuo, Akimitsu Kanzaki, Norihisa Komoda
發行者	Institute of Electrical and Electronics Engineers Inc.
頁面	1219-1220
頁數	2
ISBN（電子）	9781467389853
DOIs	https://doi.org/10.1109/IIAI-AAI.2016.101
出版狀態	已出版 - 31 08 2016
對外發佈	是
事件	5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016 - Kumamoto, 日本持續時間: 10 07 2016 → 14 07 2016

出版系列

名字	Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016

Conference

Conference	5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016
國家/地區	日本
城市	Kumamoto
期間	10/07/16 → 14/07/16

文獻附註

Publisher Copyright:
© 2016 IEEE.

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10.1109/IIAI-AAI.2016.101

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引用此

Wang, Y. Z., Tseng, F. M., & Weng, J. Y. (2016). Consumer upgrade behavior analysis in mobile telecommunication services. 於 A. Hiramatsu, T. Matsuo, A. Kanzaki, & N. Komoda (編輯), Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016 (頁 1219-1220). 文章 7557813 (Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/IIAI-AAI.2016.101

Wang, Yan Zhi ; Tseng, Fang Mei ; Weng, Ju Yin. / Consumer upgrade behavior analysis in mobile telecommunication services. Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016. 編輯 / Ayako Hiramatsu ; Tokuro Matsuo ; Akimitsu Kanzaki ; Norihisa Komoda. Institute of Electrical and Electronics Engineers Inc., 2016. 頁 1219-1220 (Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016).

@inproceedings{9613c8bb302e4ad99baaa1a832078870,

title = "Consumer upgrade behavior analysis in mobile telecommunication services",

abstract = "We analyze consumer upgrade behavior through the theories of inertia and learning effect. The mobile usage behavior from 3G upgrade to 4G in Taiwan is suitable for our study and we obtain the real data set from one telecom service provider in Taiwan. We find the impact of inertia makes consumer keep same behavior in voice usage. The learning effect lead consumer gradually used more data usage and decrease voice usage.",

keywords = "Diffusion model, Inertia, Technological expectation, The fourth generation system",

author = "Wang, \{Yan Zhi\} and Tseng, \{Fang Mei\} and Weng, \{Ju Yin\}",

note = "Publisher Copyright: {\textcopyright} 2016 IEEE.; 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016 ; Conference date: 10-07-2016 Through 14-07-2016",

year = "2016",

month = aug,

day = "31",

doi = "10.1109/IIAI-AAI.2016.101",

language = "英语",

series = "Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016",

publisher = "Institute of Electrical and Electronics Engineers Inc.",

pages = "1219--1220",

editor = "Ayako Hiramatsu and Tokuro Matsuo and Akimitsu Kanzaki and Norihisa Komoda",

booktitle = "Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016",

address = "美国",

}

Wang, YZ, Tseng, FM & Weng, JY 2016, Consumer upgrade behavior analysis in mobile telecommunication services. 於 A Hiramatsu, T Matsuo, A Kanzaki & N Komoda (編輯), Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016., 7557813, Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016, Institute of Electrical and Electronics Engineers Inc., 頁 1219-1220, 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016, Kumamoto, 日本, 10/07/16. https://doi.org/10.1109/IIAI-AAI.2016.101

Consumer upgrade behavior analysis in mobile telecommunication services. / Wang, Yan Zhi; Tseng, Fang Mei; Weng, Ju Yin.
Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016. 編輯 / Ayako Hiramatsu; Tokuro Matsuo; Akimitsu Kanzaki; Norihisa Komoda. Institute of Electrical and Electronics Engineers Inc., 2016. p. 1219-1220 7557813 (Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016).

研究成果: 圖書/報告稿件的類型 › 會議稿件 › 同行評審

TY - GEN

T1 - Consumer upgrade behavior analysis in mobile telecommunication services

AU - Wang, Yan Zhi

AU - Tseng, Fang Mei

AU - Weng, Ju Yin

PY - 2016/8/31

Y1 - 2016/8/31

N2 - We analyze consumer upgrade behavior through the theories of inertia and learning effect. The mobile usage behavior from 3G upgrade to 4G in Taiwan is suitable for our study and we obtain the real data set from one telecom service provider in Taiwan. We find the impact of inertia makes consumer keep same behavior in voice usage. The learning effect lead consumer gradually used more data usage and decrease voice usage.

AB - We analyze consumer upgrade behavior through the theories of inertia and learning effect. The mobile usage behavior from 3G upgrade to 4G in Taiwan is suitable for our study and we obtain the real data set from one telecom service provider in Taiwan. We find the impact of inertia makes consumer keep same behavior in voice usage. The learning effect lead consumer gradually used more data usage and decrease voice usage.

KW - Diffusion model

KW - Inertia

KW - Technological expectation

KW - The fourth generation system

UR - https://www.scopus.com/pages/publications/84988808407

U2 - 10.1109/IIAI-AAI.2016.101

DO - 10.1109/IIAI-AAI.2016.101

M3 - 会议稿件

AN - SCOPUS:84988808407

T3 - Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016

SP - 1219

EP - 1220

BT - Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016

A2 - Hiramatsu, Ayako

A2 - Matsuo, Tokuro

A2 - Kanzaki, Akimitsu

A2 - Komoda, Norihisa

PB - Institute of Electrical and Electronics Engineers Inc.

T2 - 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016

Y2 - 10 July 2016 through 14 July 2016

ER -

Wang YZ, Tseng FM, Weng JY. Consumer upgrade behavior analysis in mobile telecommunication services. 於 Hiramatsu A, Matsuo T, Kanzaki A, Komoda N, 編輯, Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016. Institute of Electrical and Electronics Engineers Inc. 2016. p. 1219-1220. 7557813. (Proceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016). doi: 10.1109/IIAI-AAI.2016.101

Consumer upgrade behavior analysis in mobile telecommunication services

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