Impacts of real-world need satisfaction on online gamer loyalty: Perspective of self-affirmation theory

Gen Yih Liao, Thi Tuan Linh Pham, T. C.E. Cheng, Ching I. Teng*

*此作品的通信作者

研究成果: 期刊稿件文章同行評審

37 引文 斯高帕斯(Scopus)

摘要

Online games are known for fulfilling computer users' various needs. However, little is known about whether real-world need satisfaction (not gaming satisfaction) motivates users to play online games. Grounded in self-affirmation theory (SAT), we develop a framework and formulate hypotheses to explain how aspects of real-world need satisfaction affect online gamer loyalty. We collect 1965 valid responses using an online survey and apply structural equation modelling for hypothesis testing. We find that competence need satisfaction and relatedness need satisfaction are positively related to self-worth, which is, in turn, positively related to online gamer loyalty. Our study is the first introducing self-worth to explain online gamer loyalty. Our findings inform online game providers that they could remind users of their real-world achievements and relations, elevating their perceptions of real-world need satisfaction, so lifting gamers’ self-worth and loyalty.

原文英語
頁(從 - 到)91-100
頁數10
期刊Computers in Human Behavior
103
DOIs
出版狀態已出版 - 02 2020

文獻附註

Publisher Copyright:
© 2019 Elsevier Ltd

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