Organizational Adaptive Strategies to Changes in Product Technological System: An Ongoing Research and Case Studies

Shifts in technological paradigms simultaneously disrupt existing industrial organization and raise opportunities for entrepreneurial companies. Analyzing the process of paradigm shift requires a systematic framework which involves a variety of factors related to market conditions, industrial organization, and the broader technical environment. How firms adapt to such paradigmatic changes requires special attention yet very few studies have been conducted. This research proposes a dynamic typology which couples organizational adaptive strategies to various patterns of technological paradigm shift. The dynamic typology is expected to serve as an analytic framework which facilitates technological firms shift strategies along with technological changes. Incorporating interactive firm strategies with technological changes of the typology is expected to overcome long time criticism on the static nature of strategic typology researches.