TY - JOUR
T1 - The impact of manager promotion programs on store performance
T2 - Evidence from 3C chain stores in Taiwan
AU - Chu, Hsuan Lien
AU - Liu, Shuen Zen
PY - 2008
Y1 - 2008
N2 - This study investigates how chain store performance is affected by a store manager promotion program that considers inventory management-related indicators such as inventory loss and inventory turnover. The study was conducted using data from the largest 3C (computers, communications, and consumer electronics) chain store company in Taiwan. It is found that average store profitability and efficiency improve after implementing the manager promotion program. The result suggests that the promotion program induced store managers to exert greater efforts towards inventory management and thus improves store performance.
AB - This study investigates how chain store performance is affected by a store manager promotion program that considers inventory management-related indicators such as inventory loss and inventory turnover. The study was conducted using data from the largest 3C (computers, communications, and consumer electronics) chain store company in Taiwan. It is found that average store profitability and efficiency improve after implementing the manager promotion program. The result suggests that the promotion program induced store managers to exert greater efforts towards inventory management and thus improves store performance.
KW - Chain store efficiency
KW - Chain store profitability
KW - Inventory management
KW - Manager promotion program
KW - Retailing performance
UR - https://www.scopus.com/pages/publications/57549097421
U2 - 10.1080/02642060802217178
DO - 10.1080/02642060802217178
M3 - 文章
AN - SCOPUS:57549097421
SN - 0264-2069
VL - 28
SP - 1215
EP - 1224
JO - Service Industries Journal
JF - Service Industries Journal
IS - 9
ER -