User oriented design to the Chinese industries scenario and experience innovation design approach for the industrializing countries in the digital technology era

Designing for Chinese industries and the new China market has became a 'hot' issue within the global and Chinese industrial design society. The characteristics of low labor costs and hard-working Chinese have had an effect on the rapid economic development within the region as a whole. The purpose of this paper is to analyze state of the art industrial development within Taiwan and Mainland China, and to evaluate the critical problems of industrial design development in both regions. Additionally to discover how Taiwan Chinese digital technology industries confront this situation with user-oriented design (UOD). This paper synthesizes six approaches to carry out an innovative product development framework of new product development procedures, with user oriented scenario predictions and experience innovation approach. These approaches not only generate original design data from a user's point of view, but furthermore make it much easier to get consensus from product development teams and really create innovative designs through inter-disciplinary collaboration to create innovative cultural enterprises. © Springer-Verlag Berlin Heidelberg 2007.